{"title":"Philip R Cateora","description":null,"products":[{"product_id":"international-marketing-book-philip-r-cateora-9780071123129","title":"International Marketing","description":"This 11th edition of \"International Marketing\" has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena. Throughout the text Web icons can be found in the margins to refer readers to a Website which updates chapter material.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49620050673937,"sku":"GOR002347608","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49798618874129,"sku":"CIN0071123121G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0071123121.jpg?v=1750811711"},{"product_id":"international-marketing-book-philip-r-cateora-9780256021530","title":"International Marketing","description":null,"brand":"WoB","offers":[{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49637142692113,"sku":"GOR012378296","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0256021538.jpg?v=1751290601"},{"product_id":"international-marketing-book-philip-r-cateora-9780071152099","title":"International Marketing","description":"This text explains how the culture and environment of different countries affect marketing strategy. It features a new organization that draws attention to the role of research and market segmentation in the global marketing process. This edition covers topics such as the Emerging Markets, the WTO and relationship marketing. It emphasizes emerging trends including Strategic International Alliances, Green Marketing, TQM and the Japanese Distribution System. Coverage of new and expanded market groups resulting from the North American Free Trade Agreement, European Economic Area, Enterprise for Americas Initiative, Commonwealth of Independent States, New Republics and Baltic States are also included. Case studies are also featured.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49656427544849,"sku":"GOR003760734","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0071152091.jpg?v=1751101150"},{"product_id":"international-marketing-book-philip-r-cateora-9780072551228","title":"International Marketing","description":"This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49810462376209,"sku":"CIN0072551224G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0072551224.jpg?v=1750843030"},{"product_id":"international-marketing-book-philip-r-cateora-9780073380988","title":"International Marketing","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50072697438481,"sku":"CIN0073380989G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50958998405393,"sku":"CIN0073380989VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0073380989.jpg?v=1751004384"},{"product_id":"loose-leaf-international-marketing-book-philip-r-cateora-9781266828836","title":"Loose-Leaf International Marketing","description":"Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 19th, including the following over 300 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education's Connect with adaptive SmartBook.   \u003cbr\u003e Additional updates include: \u003cbr\u003e NEW Cases: New cases accompany the 19e, enlivening the material in the book and class discussions while broadening a student's critical thinking skills. These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. These cases can be assigned in Connect and SmartBook.  Optionally, a case booklet can be create using McGraw-Hill CREATE.\u003cbr\u003e   \u003cbr\u003e Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage critical thinking and guide students through topics ranging from ethical to cultural to global issues facing marketers today. \u003cbr\u003e 4-Color Design: New color maps and exhibits allow for improved pedagogy and a clearer presentation of international symbols and cultural meanings in marketing and advertising. In addition, photos that depend on full color for maximum impact easily bring many global examples to life. \u003cbr\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50335504695569,"sku":"CIN1266828834G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1266828834.jpg?v=1750986613"},{"product_id":"international-marketing-book-philip-r-cateora-9780072398847","title":"International Marketing","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50343695581457,"sku":"CIN0072398841G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0072398841.jpg?v=1750693590"},{"product_id":"international-marketing-book-philip-r-cateora-9780077642297","title":"International Marketing","description":"\u003ci\u003eInternational Marketing\u003c\/i\u003e by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition  \u003cp\u003e\u003c\/p\u003e Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, \u003ci\u003eInternational Marketing\u003c\/i\u003e helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.\u003cp\u003e\u003ci\u003eInternational Marketing\u003c\/i\u003e by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, \u003ci\u003eInternational Marketing\u003c\/i\u003e helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50343831601425,"sku":"CIN0077642295G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0077642295.jpg?v=1751163949"},{"product_id":"gen-combo-looseleaf-international-marketing-connect-access-card-book-philip-r-cateora-9781260691733","title":"Gen Combo Looseleaf International Marketing; Connect Access Card","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50378954178833,"sku":"CIN126069173XG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/126069173X.jpg?v=1750793076"},{"product_id":"loose-leaf-international-marketing-book-philip-r-cateora-9781259305702","title":"Loose-Leaf International Marketing","description":"\u003ci\u003eInternational Marketing\u003c\/i\u003e by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition  \u003cp\u003e\u003c\/p\u003e Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, \u003ci\u003eInternational Marketing\u003c\/i\u003e helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.\u003cp\u003e\u003ci\u003eInternational Marketing\u003c\/i\u003e by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, \u003ci\u003eInternational Marketing\u003c\/i\u003e helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50380471795985,"sku":"CIN1259305708G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1259305708.jpg?v=1751082643"},{"product_id":"international-marketing-book-philip-r-cateora-9781259712357","title":"International Marketing","description":"\u003cp\u003eInside this ultimate visual companion to the making of the second film in C. S. Lewis's beloved Narnia series, discover lavish photos and behind the scenes stories that give you a front-row seat of how movie magic is made. Find out how the screenplay adaptors and storyboard artists brought C. S. Lewis's story to graphic life, how director Andrew Adamson's screenplay differs from Lewis's original story, and reunite with the four stars from the first film. With profiles of the new cast, including Ben Barnes, who plays Prince Caspian, this riveting book will also provide details of the mind-blowing special effects, costumes, intricate weaponry, and incredible makeup artistry that brought this soon-to-be-classic movie to life.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50461836968209,"sku":"CIN1259712354G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50763788288273,"sku":"CIN1259712354VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1259712354.jpg?v=1750889839"},{"product_id":"loose-leaf-international-marketing-book-philip-r-cateora-9781260665536","title":"Loose-Leaf International Marketing","description":"\u003ci\u003eInternational Marketing\u003c\/i\u003e by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition  \u003cp\u003e\u003c\/p\u003e Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, \u003ci\u003eInternational Marketing\u003c\/i\u003e helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.\u003cp\u003e\u003ci\u003eInternational Marketing\u003c\/i\u003e by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, \u003ci\u003eInternational Marketing\u003c\/i\u003e helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50465107575057,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50465108820241,"sku":"CIN1260665534G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1260665534.jpg?v=1751369293"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-philip-r-cateora.oembed","provider":"World of Books ","version":"1.0","type":"link"}