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The author discusses this theme throughout the book. Since language is a by-product of human behaviour that is constantly emerging, evolving, changing, and sometimes, endangering itself due to the lack of social and cultural interactions, the level of complexity applied to it also varies across time and societies. Considering the prevalent pedagogical policies and practices, this volume also provides a critical review of the current state of language, its flux, its applications, and its social and cultural interactions. The contents of the book also focus on second language teaching and learning and the flux in its use of dialects in society and schools. The variety of syllabi, curriculum, materials development, and related quality issues, as well as various types of schools, systems, and typologies of teaching situations, are all methodologically analysed. Several pedagogically significant implications have been investigated, and suggestions have been made to raise the quality and standards of language education in schools on the grounds of the critical perspectives and insights of the linguistic science theories presented herein. The book, therefore, may help students, teachers, and scholars of linguistics because of its novel scholastic content.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50630728778001,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50630730449169,"sku":"NGR9781774698969","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/177469896X.jpg?v=1763477507"},{"product_id":"introduction-to-evolutionary-linguistics-book-prafull-d-kulkarni-9781774698594","title":"Introduction to Evolutionary Linguistics","description":"Evolutionary linguistics (also known as Darwinian linguistics) is a significant development in the study of linguistics. Evolutionary linguists view Linguistics as a subsector of evolutionary psychology and sociobiology. It thus has a sociobiological approach to language studies. Bio-linguistics, cognitive linguistics, and evolutionary anthropology are also closely related to this approach. In the previous two decades, evolutionary models have become prevalent in a variety of language research fields. Historical linguistics and the study of language's origin both naturally make use of evolutionary models in many studies around. The present book attempts to shed light on these aspects of linguistics. However, the absence of data around the transition from our primate lineages to the arrival of modern human language in all societies hinders the application of evolutionary models in the latter scenario. Data from the archaeological records and comparisons of human and other animal social-cognitive capacities and communication systems, especially nonhuman primates, are all we have to research. This volume does not discuss the study of the origin of human language. However, due to the vastness and expansion of the subject matter, the review is limited to studies in which evolutionary biology's qualitative concepts and quantitative methodologies have been applied to the study of language, particularly, language change and phylogeny.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50630730252561,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50630731923729,"sku":"NGR9781774698594","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1774698595.jpg?v=1751059095"},{"product_id":"semantic-shifts-in-language-book-prafull-d-kulkarni-9781779564504","title":"Semantic Shifts in Language","description":"Language evolves continuously, with semantic shifts reflecting cultural, technological, and societal changes. This book examines the mechanisms and drivers of semantic change, including metaphor, metonymy, and language contact. It explores case studies of words that have undergone significant shifts in meaning over time. The book also discusses the role of digital media and globalization in accelerating language change. It is an essential resource for linguists, researchers, and students interested in historical and sociolinguistic perspectives.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":53005841367313,"sku":"NGR9781779564504","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781779564504.jpg?v=1767881854"},{"product_id":"theoretical-approaches-to-grammatical-variation-and-change-book-prafull-d-kulkarni-9781779564542","title":"Theoretical Approaches to Grammatical Variation and Change","description":"Grammatical variation and change reflect the dynamic nature of language and its adaptation to social, historical, and cognitive factors. This book examines theoretical approaches, including variationist sociolinguistics, generative grammar, and cognitive linguistics. It discusses syntactic and morphological changes across languages and time periods. The book is ideal for linguists, researchers, and students exploring the evolution and diversity of grammatical structures.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53005843628305,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":53005843923217,"sku":"NGR9781779564542","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781779564542.jpg?v=1767881865"},{"product_id":"syntax-book-prafull-d-kulkarni-9781834410647","title":"Syntax","description":"The structure of sentences provides the backbone of language, determining how meaning is organized and conveyed. Syntax allows speakers to form coherent, rulegoverned expressions that reflect both universal and languagespecific patterns. Syntax: Structure and Meaning explores syntactic theory, sentence construction, and grammatical relationships. The book discusses phrase structure rules, transformations, and syntactic ambiguity across languages. It also examines how syntax interacts with semantics and pragmatics to produce meaning. Combining linguistic theory with illustrative examples, it offers a thorough foundation for students and researchers interested in the architecture of language.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53477077254417,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":53477077680401,"sku":"NGR9781834410647","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781834410647.jpg?v=1777447986"},{"product_id":"sociolinguistics-in-modern-society-book-prafull-d-kulkarni-9781834410654","title":"Sociolinguistics in Modern Society","description":"Language functions not only as a tool for communication but also as a reflection of social identity, culture, and power dynamics. The study of sociolinguistics reveals how language varies across communities and social contexts. Sociolinguistics in Modern Society investigates the relationship between language and social factors such as class, gender, ethnicity, and age. The book discusses codeswitching, dialect variation, and linguistic attitudes. It also explores the influence of globalization and digital communication on language change. Integrating theory with contemporary examples, it offers readers a deep understanding of how language both shapes and reflects social realities.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53477080662289,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":53477080858897,"sku":"NGR9781834410654","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781834410654.jpg?v=1777448007"},{"product_id":"multilingualism-and-identity-book-prafull-d-kulkarni-9781834410661","title":"Multilingualism and Identity","description":"Multilingualism is increasingly common in today's globalized world, shaping individual identities and community dynamics. It influences cognitive development, intercultural communication, and language policy. 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