{"title":"Rachel Stephan Simko","description":null,"products":[{"product_id":"strategic-marketing-planning-workbook-book-rachel-stephan-simko-9780981912622","title":"Strategic Marketing Planning Workbook","description":"\u003cp\u003e\u003cstrong\u003eThe \u003ci\u003eStrategic Marketing Planning Workbook\u003c\/i\u003e is exactly what it sounds like. It gives you the knowledge and critical questions (and space for your answers) that you need to plan and carry out a powerful marketing strategy - one that connects the real value you deliver to the needs and wants of your best customers.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003eValue Prop Method\u003c\/strong\u003e is go-to-market process and methodology for products and services - from big ticket sales typical of high-tech business services, to local and retail offerings designed for consumers - developed from the input of nearly 100 businesses over the last ten years.\u003c\/p\u003e \u003cp\u003eAs a complement to the Accelerator(TM) Online Strategic Marketing Planning Platform* and live training**, this workbook shows you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGo-to-market faster with a FlightPlan(TM)\u003c\/li\u003e \u003cli\u003eDefine and design your ideal customer\u003c\/li\u003e \u003cli\u003eInfluence and navigate your market\u003c\/li\u003e \u003cli\u003eCompetitor-proof your business\u003c\/li\u003e \u003cli\u003eCreate a killer 'I3' Value Proposition\u003c\/li\u003e \u003cli\u003eGet a handle on the right price\u003c\/li\u003e \u003cli\u003eMaster your message development and delivery\u003c\/li\u003e \u003cli\u003eDefine and refine your market entry strategy\u003c\/li\u003e \u003cli\u003eEffectively execute your marketing program\u003c\/li\u003e\n\u003c\/ul\u003e * One year of access to Accelerator(TM) Online is included with the purchase of this workbook. To activate your account, forward your order confirmation to accelerator@valueprop.com\u003cbr\u003e ** Visit us at http: \/\/www.valueprop.com to learn more about our live training options and other services.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53251497787665,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53251497951505,"sku":"NIN9780981912622","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780981912622.jpg?v=1786134279"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-rachel-stephan-simko.oembed","provider":"World of Books ","version":"1.0","type":"link"}