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El autor expresa su opinion al respecto y menciona algunas de sus experiencias vividas mientras realizaba las encuestas. Da a conocer la formula creada por el para determinar el tamano de la muestra que mejor representa la poblacion bajo estudio. Explica el termino nivel confianza y el margen de error; y como estos terminos se entrelazan entre si para poder determinar el tamano de la muestra adecuada. Senala los errores cometidos por firmas encuestadoras y encuestadores independientes al realizar estos sus encuestas y luego darlas a conocer al pueblo. Tambien hallaras un ejemplo hipotetico sobre el proceso de realizar una encuesta de manera simple. El entendimiento de este libro lo capacitara para que usted pueda llevar a cabo un estudio cientifico. Hallaras tambien un resumen de las elecciones de 1968 hasta el 2012 comparadas cada una con las ultimas encuestas hechas por el Prof. Pablo Ramos Melendez. 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