{"title":"Randy Maclean","description":null,"products":[{"product_id":"profit-driven-sales-commissions-book-randy-maclean-9781508502432","title":"Profit-Driven Sales Commissions","description":"This book is completely focused on the single most effective sales compensation plan yet devised - profit-driven commissions. A good sales compensation plan isn't just a mechanism to calculate pay, it's most importantly a device to price sales activities to produce a given profit.For a plan to deliver, it must begin by understanding of the desired end state. This book begins with an eye-opening discussion of the actual (and little-known) dynamics of profit production, and develops a strategy for controlling and directing them. This critical groundwork guides the tactics the profit-driven plan will support.The book finishes with a design walk-through, where the author develops a plan for a company in the most challenging of environments - low profit with a too-large sales force. The reader gets to look over the shoulder of an experienced expert as a plan comes together. Included is a sophisticated workbook for readers to create their own plans.Much more than a recitation of general wisdom and guidelines, this book looks into the base mechanics of profit generation, and the tools employed to help maximize profit.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49602475294993,"sku":"GOR013455027","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50379011752209,"sku":"CIN1508502439G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1508502439.jpg?v=1751211636"},{"product_id":"you-can-t-serve-them-well-if-you-don-t-know-them-well-book-randy-maclean-9781988172286","title":"You Can't Serve Them Well If You Don't Know Them Well","description":"In this time of great disruption and challenge, wholesale distributors can gain competitive advantage by doing one simple thing: know their customers well so they can serve them well. It's simple and basic, isn't it? But it's also startling effective - and the stark reality is that most of your competitors aren't doing this, which is why capitlaizing upon this opportunity proves so lucrative. This book teaches you the three simple steps to implementing Concierge Customer Service(TM), in which you give your customers MORE encompasses a customer-centric mindset, not just among your customer service personnel but throughout your organization; taking ownership of customers' problems to ensure you provide solutions; ensuring referability so you can reach deep into your target market to clone your best customers, at virtually no cost; and differentiating your company in the marketplace by providing an extraordinary experience for your customers. Taking these 3 simple steps to become customer-centric lets you increase customer retention, conversion of prospects to customers, continuous process improvement, and profitability.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53187669623057,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53187670081809,"sku":"NIN9781988172286","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781988172286.jpg?v=1772394280"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-randy-maclean.oembed","provider":"World of Books ","version":"1.0","type":"link"}