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Drawing on insights from global marketing experts, the book centers around the Omnichannel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience - without sacrificing profitability. The author provides the background for understanding the six main omnichannel disciplines and demonstrates how you can manage them in a more customer-centric manner. 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However, as this book will show, there is much more to personalization than putting people's first name into a subject line.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe book is aimed at all marketers working with personalization, to help them get a clear understanding of the concept and share this with their team to ultimately create better results with the resources at hand. The first and second parts of the book focus on understanding the concept in detail and will be helpful for marketing practitioners of all levels. The last two parts focus on the prerequisites as well as the organizational foundation of personalization and will be particularly helpful to marketing leaders and CEOs wishing to guide their organization towards creating the best possible customer experience.\u003c\/p\u003e\u003cp\u003e* * *\u003c\/p\u003e\u003cp\u003eHello $FirstName is one of the best books on personalization I've read. 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A must-have for every modern marketer \u003c\/p\u003e\u003cp\u003e- FREDRIK SALZEDO, DIRECTOR, GLOBAL MARTECH AND AUTOMATIONS, HBO MAX AND DISCOVERY+\u003c\/p\u003e\u003cp\u003e* * *\u003c\/p\u003e\u003cp\u003ePersonalization might be all the rage right now but it's an amorphous beast that means different things to different brands. There is a real risk of derailing the movement towards more personalized customer experiences if we fail to define what it is, what it isn't, and what the common standards should be. I'd urge any customer-focused marketer to order Hello$FirstName today \u003c\/p\u003e\u003cp\u003e- DAN BRAIN, CO-FOUNDER AND CONTENT DIRECTOR, MAD\/\/FEST\u003c\/p\u003e\u003cp\u003e* * *\u003c\/p\u003e\u003cp\u003eIn the pursuit of a seamless customer experience and with today's digital possibilities, personalization has rightly become one of the most hyped marketing terms. 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