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Joint-winner of the 2002 Saltire Society Scottish Research Book of the Year.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49566968381713,"sku":"GOR011086424","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49661793042705,"sku":"GOR013671633","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49794513699089,"sku":"GOR004774972","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53220341612817,"sku":"GOR011755646","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0853239371.jpg?v=1751436857"},{"product_id":"flower-and-the-green-leaf-book-ray-mckenzie-9781906817275","title":"The Flower and the Green Leaf","description":"The gripping story of the first students to be educated in the Mackintosh Building at Glasgow School of Art, this book coincides with the 100th anniversary of the official inauguration of the Mackintosh Building, which is accompanied by a major exhibition at Glasgow School of Art. Because of the increasing interest in Mackintosh himself, the building has become a tourist attraction with 20,000 visitors a year. The book offers fresh insight and new perspectives into the building's history on the lives of the first generation of students.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49583179792657,"sku":"GOR013366443","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50469149016337,"sku":"GOR003435076","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1906817278.jpg?v=1750964781"},{"product_id":"relationship-based-enterprise-powering-business-success-through-customer-relatio-book-ray-mckenzie-9780070860810","title":"The Relationship-Based Enterprise: Powering Business Success Through Customer Relationship Management","description":"Business and information companies have been investing the majority of their time and resources into technologies that will develop and maintain close relationships with their customers. The key to online success is a company's relationship with their customers. It is critical for companies with online presence to sustain each relationship in order to survive at all. Billions of dollars are being spent on defining, identifying, anticipating, recognizing, and managing customers. This book provides a comprehensive and holistic view of CRM, as well as an operational approach to implementing CRM. Authored by one of the leading experts and consultants in the area of strategic planning, the book offers a conceptual roadmap supported by practical, real-life answers based on experience of senior DMR Consulting practitioners and insights from their clients. It focuses on using new technology and business techniques to continually discover customers, engage in ongoing two-way dialogue across all customer touch points, and manage all of this with discipline. A new company model is emerging - the extended enterprise. It reduces time and cost of doing business, strengthens partnerships, and develops more productive customer and supplier relationships; CRM is the leverage point. This book will show managers how CRM can produce a coherent relationship-based business strategy that leads directly to improvements in the bottom line.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49646726545681,"sku":"GOR001697940","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50683713782033,"sku":"GOR006577912","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0070860815.jpg?v=1750693256"},{"product_id":"sculpture-in-glasgow-an-illustrated-handbook-book-ray-mckenzie-9780953714902","title":"Sculpture in Glasgow - An Illustrated Handbook","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52649270444305,"sku":"GOR005468230","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780953714902.jpg?v=1762099933"},{"product_id":"color-and-relax-coloring-book-book-ray-mckenzie-9798422692743","title":"Color and Relax Coloring Book","description":null,"brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":53662118871313,"sku":"NIN9798422692743","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9798422692743.jpg?v=1781442419"},{"product_id":"ancient-egypt-coloring-book-for-adults-and-kids-book-ray-mckenzie-9798423100315","title":"Ancient Egypt Coloring Book for Adults and Kids","description":null,"brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":53662124540177,"sku":"NIN9798423100315","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9798423100315.jpg?v=1781442489"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-ray-mckenzie.oembed","provider":"World of Books ","version":"1.0","type":"link"}