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Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board     In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are.      You will learn how to set realistic goals for search optimization... attract qualified traffic, not just \"any\" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more.      This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including       The truth about page rankings The truth about best SEO practices and SEO no-no’s The truth about link love, keywords, and tags   Introduction     vii  Foreword by Fredrick Marckini     ix     Part I: The Basics of Search  Truth 1: Getting noticed by spiders, robots, and crawlers     1  Truth 2: Learn to do the Google dance     5  Truth 3: It's not about traffic—it's about qualified traffic     9  Truth 4: Your reputation is on the line     13  Part II: The Truth About Being Site-Specific  Truth 5: SEO is an ongoing project, not set-it-and-forget-it     17  Truth 6: SEO is not an afterthought     21  Truth 7: SEO results aren't immediate or lasting     25  Truth 8: You don't have a homepage anymore     29  Truth 9: Think like a publisher, even if you're not     33  Truth 10: Site and page design count     37  Truth 11: Write for users and search engines will follow     41  Truth 12: Keywords are key     45  Truth 13: Use analytics and keyword research tools     49  Truth 14: Site stats share the bad news, too     53  Truth 15: Think twice about hot new technologies     57  Truth 16: Content management systems matter—a lot     67  Part III: Tag, You're It!  Truth 17: What's in a title? Everything…     65  Truth 18: The relative importance of meta tags     71  Truth 19: Tag images, audio, video, and other media     75  Part IV: The Truth About Links  Truth 20: Some links are more equal than others     79  Truth 21: Building links through online directories     83  Truth 22: Using SEO PR as a link strategy     87  Truth 23: The jury is out on paid links     91  Truth 24: Share and share alike: Reciprocal linking     95  Truth 25: Ads are links, too     99  Truth 26: Build your site in a good neighborhood     103  Truth 27: Blogs are a terrific link strategy     107  Truth 28: Putting the kibosh on link love with nofollow links     111  Part V: You Call That a Search Engine?  Truth 29: Search is going vertical     115  Truth 30: Everyone is local somewhere     119  Truth 31: Get listed to get vertical     125  Truth 32: Optimize off-site searches     129  Truth 33: Universal search and personalized search     133  Part VI: Get a Social Life  Truth 34: Blogs are built for SEO     137  Truth 35: RSS feeds \"feed\" SEO efforts     141  Truth 36: Users will create content for you     145  Truth 37: Tag images, video, links, and other media     149  Part VII: Search Ranking  Truth 38: Being #1 ain't what it used to be     153  Truth 39: Don't live and die by PageRank     157  Truth 40: Wag the long tail     161  Part VIII: The Truth About SEO Management  Truth 41: In-house or outsource?     165  Truth 42: Hiring a great search professional     169  Truth 43: Great SEOs sweat the small stuff     173  Part IX: Don't Be Evil  Truth 44: Beware blackhat SEO     177  Truth 45: Search engines frown on keyword stuffing and spam     181  Truth 46: Don't cultivate link farms     185  Truth 47: It's very difficult to get unbanned     189  Truth 48: Moving to a new domain is stressful     193  Part X: Going Beyond  Truth 49: Global SEO     197  Truth 50: Mobile SEO is more important than ever     201  Truth 51: Sometimes you don't want to be found     205  About the Author     208     Note: Appendix A is available for free and located online at www.informit.com\/title\/9780789738318 within the Downloads tab.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49661490659601,"sku":"GOR006940353","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49662699536657,"sku":"GOR005010566","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50288500867345,"sku":"CIN0789738317VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0789738317.jpg?v=1751419834"},{"product_id":"content-marketing-book-rebecca-lieb-9780789748379","title":"Content Marketing","description":"If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you'll need. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for \"listening\" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and of course, your website. Lieb drills down to offer detailed, actionable advice for issues such as choosing distribution channels making sure you don't run out of things to say making your content \"findable\" promoting two-way dialogue. Using her techniques, you can market far more effectively and personally build loyalty as you inform and entertain customers and reduce or even eliminate advertising costs. 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