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Subsequently he entered the WWF and beat Randy 'The Macho Man' Savage for hte WWF Heavyweight Title, only to return to the WCW with tremendous success. He is now back with WWE where he still competes at the same time as managing other stars, among them Triple H. Known as 'The Dirtiest Player in the Game', Ric Flair is one of the cagiest competitors ever to step into the ring. Outside the ring he is both flamboyant and outspoken, a personality who stands out even amongst the many larger-than-life stars of the WWE.  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No matter how limited the opponent, Flair had the skill and determination to bounce all over the mat, transforming his rival into a star. When the camera light went on, Slick Ric could convince viewers that, if they missed an upcoming match, a momentous life experience would pass them by. Flair's opponents were challenged with this simple taunt: To be the man, you have to beat the man. \u003cp\u003e\u003c\/p\u003eAway from the arena, Richard Morgan Fliehr spent years struggling with his own concept of what it meant to be a man. He suffered periods of crushing self-doubt, marital strife and--in a profession where there was room for only one Ric Flair--broken friendships. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eRic Flair: To Be the Man\u003c\/i\u003e, cowritten with Keith Elliot Greenberg, chronicles the anguish and exhilaration of Flair's life and career--in painfully honest detail. In addition to his own words, Flair's story is enriched by anecdotes from ring greats like Superstar Billy Graham, Ricky The Dragon Steamboat, Harley Race, Sgt. Slaughter, David Crockett, Arn Anderson, Bobby The Brain Heenan, Mean Gene Okerlund, Shawn Michaels, Triple H, Undertaker and Brock Lesnar. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eTo Be the Man \u003c\/i\u003etraces the rise of one of wrestling's most enduring superstars to the pinnacle of the sports entertainment universe, and is a must-read for every wrestling fan.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49581364183313,"sku":"GOR010933873","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1501123750.jpg?v=1750924766"},{"product_id":"to-be-the-man-book-ric-flair-9781416511267","title":"To Be the Man","description":"One of the biggest wrestling superstars of the past 20 years, and one of the greatest champions of all time, Ric Flair has carved out a legacy for himself that will never be surpassed. 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He is now back with WWE where he still competes at the same time as managing other stars, among them Triple H.","brand":"WoB","offers":[{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49921849917713,"sku":"GOR001521314","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49958696911121,"sku":"GOR001355609","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51765361836305,"sku":"GOR001467847","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1416511261.jpg?v=1750922836"},{"product_id":"to-be-the-man-book-ric-flair-9780743491815","title":"To be the Man","description":"One of the biggest wrestling superstars of the past 20 years, and one of the greatest champions of all time, Ric Flair has carved out a legacy for himself that will never be surpassed.  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