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This determination, writes Caves, depends on the number and types of viewers that various programs can attract and advertisers' willingness to pay for their attention, as well as the organization of the networks that package programs, the distributors that transmit them, and the deals these parties strike with one another.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50316480315665,"sku":"CIN0674018788G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0674018788.jpg?v=1751393293"},{"product_id":"american-industry-book-richard-e-caves-9780130298935","title":"American Industry","description":"This popular volume provides a compact account of the core concepts of the field of industrial organization and their application to American industry.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50344728625425,"sku":"CIN013029893XG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/013029893X.jpg?v=1750875362"},{"product_id":"world-trade-and-payments-book-richard-e-caves-9780321089045","title":"World Trade and Payments","description":"World Trade and Payments is renowned for its clear, in-depth coverage of international trade and finance. 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