{"title":"Richard Mayer","description":null,"products":[{"product_id":"cambridge-handbook-of-multimedia-learning-book-richard-mayer-9780521547512","title":"The Cambridge Handbook of Multimedia Learning","description":"In the last decade, the field of multimedia learning emerged as a coherent discipline with an accumulated research base that had never been synthesized and organized in a handbook. The Cambridge Handbook of Multimedia Learning, first published in 2005, constituted the world's first handbook devoted to comprehensive coverage of research and theory in the field of multimedia learning. Multimedia learning is defined as learning from words (e.g., spoken or printed text) and pictures (e.g. illustrations, photos, maps, graphs, animation, or video). The focus of this handbook is on how people learn from words and pictures in computer-based environments. Multimedia environments include online instructional presentations, interactive lessons, e-courses, simulation games, virtual reality, and computer-supported in-class presentations. The Cambridge Handbook of Multimedia Learning seeks to establish what works (that is, to ground research in cognitive theory), and to consider when and where it works (that is, to explore the implications of research for practice).","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49561039864081,"sku":"GOR007071643","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50431407587601,"sku":"CIN0521547512VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51423576883473,"sku":"CIN0521547512G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51461410750737,"sku":"CIN0521547512A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0521547512.jpg?v=1750911538"},{"product_id":"applying-the-science-of-learning-book-richard-mayer-9780136117575","title":"Applying the Science of Learning","description":"A concrete guide to the science of learning, instruction, and assessment written in a friendly tone and presented in a dynamic format.        The underlying premise of Applying the Science of Learning is that educators can better help students learn if they understand the processes through which student learning takes place. In this clear and concise first edition text, educational psychology scholar Richard Mayer teaches readers how to apply the science of learning through understanding the reciprocal relationships between learning, instruction, and assessment.        Utilizing the significant advances in scientific learning research over the last 25 years, this introductory text identifies the features of science of learning that are most relevant to education, explores the possible prescriptions of these findings for instructional methods, and highlights the essentials of evaluating instructional effectiveness through assessment. Applying the Science of Learning is also presented in an easy-to-read modular design and with a conversational tone — making it particularly student-friendly, whether it is being used as a supplement to a core textbook or as a standalone course text.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49787030176017,"sku":"CIN0136117570G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0136117570.jpg?v=1751388791"},{"product_id":"heat-lightning-book-leah-hager-cohen-9780380974689","title":"Heat Lightning","description":null,"brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50145289142545,"sku":"CIN0380974681VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52103930806545,"sku":"CIN0380974681G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0380974681.jpg?v=1751324746"},{"product_id":"cambridge-handbook-of-multimedia-learning-book-richard-e-mayer-9781107610316","title":"The Cambridge Handbook of Multimedia Learning","description":"In recent years, multimedia learning, or learning from words and images, has developed into a coherent discipline with a significant research base. The Cambridge Handbook of Multimedia Learning is unique in offering a comprehensive, up-to-date analysis of research and theory in the field, with a focus on computer-based learning. Since the first edition appeared in 2005, it has shaped the field and become the primary reference work for multimedia learning. Multimedia environments, including online presentations, e-courses, interactive lessons, simulation games, slideshows, and even textbooks, play a crucial role in education. This revised second edition incorporates the latest developments in multimedia learning and contains new chapters on topics such as drawing, video, feedback, working memory, learner control, and intelligent tutoring systems. 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In particular, an understanding of the relationship between a government and its private business sector is becoming an increasingly important factor in the management of economic growth. This work presents the results of a study that focuses on efforts to stimulate private industrial investment in the manufacturing sector of the Saudi Arabian economy. The conclusions help to shed light on the interplay of government-business relationships not only in Saudi Arabia, but in other developing countries as well.    The study, conducted in 1986, included a series of interviews with manufacturing executives, government officials, and chamber of commerce members. Wahib Soufi and Richard Mayer begin their analysis with an overview of government and business in Saudi Arabia, assessing the role played by Islamic law and the need for diversification. They follow this by sketching a conceptual framework for examining government-business relationships, and outlining issues relevant to promoting industrial development. A set of three chapters explore the results of the survey data, detailing the perceptions of the Saudi private business sector, comparing business and government perceptions, and finally, evaluating the effect of communications, expectations, and perceptions on the government-business relationship. The concluding chapter reexamines these conclusions on the basis of information available three years after the initial study, and is followed by a selective bibliography. This important study will be a valuable resource for corporate managers and government officials involved in economic planning, and a useful reference tool for college courses in business and economic policy and for public and academic libraries.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52402400821521,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52402401509649,"sku":"NLS9780899305950","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780899305950.jpg?v=1758757611"},{"product_id":"tennessee-student-edition-mcgraw-hill-science-book-richard-mayer-9780022805227","title":"Tennessee Student Edition (McGraw-Hill Science)","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53459762741521,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53459763134737,"sku":"CIN0022805222A","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780022805227.jpg?v=1777042814"},{"product_id":"promise-of-cognitive-psychology-book-richard-mayer-9780819176530","title":"The Promise of Cognitive Psychology","description":"This text is intended to serve as a brief introduction to the major themes in cognitive psychology, describing each major analytic tool that has been developed during the last few decades and how each can be applied to practical problems. 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