{"title":"Rick Cesari","description":null,"products":[{"product_id":"buy-now-book-rick-cesari-9780470888018","title":"Buy Now","description":"Advice from a master of direct response marketing    Rick Cesari shares his twenty-five years of insights and methods as a guide that will help readers make the most of direct response marketing. Rick is the man behind the marketing campaigns that put the George Foreman Grill and OxiClean into the minds of millions of consumers.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49684374225169,"sku":"CIN0470888016G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51002679361809,"sku":"NIN9780470888018","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52715417796881,"sku":"CIN0470888016VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470888016.jpg?v=1751071941"},{"product_id":"video-persuasion-book-rick-cesari-9780578500461","title":"Video Persuasion","description":"\u003cp\u003e\u003cb\u003eVideo Persuasion\u003c\/b\u003e will show you how to combine all the elements of good video production, the ability to create interesting, engaging, and watchable videos, with scientifically-proven direct response marketing strategies. Using the video persuasion techniques in this book will help make all your video's work better regardless of the goal you are trying to achieve.\u003c\/p\u003e \u003cp\u003eWritten by direct response marketing pioneer Rick Cesari, Video Persuasion is a step-by-step blueprint that combines the real world success of Rick's 25 years of direct to consumer marketing along with proven direct marketing principles to help you create videos that will sell more product, grow your business and build a successful 21st century brand.\u003c\/p\u003e\u003cp\u003e Essentially a mini-MBA on Video Marketing in the Digital Age this book is packed with insights, strategies, and 'in-the-trenches' experience from experts who have been-there, done-that.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eVideo Persuasion\u003c\/b\u003e offers: \u003cbr\u003e-Practical step-by-step advice on how to get the best testimonials, \u003cbr\u003e -Video production tips that will save you money, \u003cbr\u003e-Copywriting secrets for creating powerful offers and much more, including\u003cbr\u003e-Three (3) ways to start any video to hook the viewer and keep them engaged.\u003cbr\u003e-Expert interviews with powerful stories that will motivate and inspire.\u003c\/p\u003e\u003cp\u003e It's comprehensive, compelling and entertaining from start to finish. If you liked Robert Cialdini's book, Influence: The Psychology of Persuasion, you'll love Video Persuasion.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50267938095377,"sku":"CIN0578500469G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51003929231633,"sku":"NIN9780578500461","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51410932236561,"sku":"GOR014263980","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53014309339409,"sku":"GOR014696379","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0578500469.jpg?v=1751423701"},{"product_id":"building-billion-dollar-brands-book-rick-cesari-9781599327020","title":"Building Billion Dollar Brands","description":"Better Branding, Better Benefits   Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK CESARI and BARB WESTFIELD started in the business of brand building and direct response advertising twenty-five-plus years ago, and they will continue to change, but over their combined years of experience, Rick and Barb have found that five key strategies have remained constant: 1 Utilizing your “unique selling proposition,” or USP; 2 Creating a name and market position for your product or business; 3 Under-promising and over-delivering; 4 Listening to your customers to develop world-class customer service and powerful testimonials that will sell for you 24\/7, and 5 Direct branding selling—the best way to brand for most small businesses and startups.   In this book, Rick and Barb will expand on these simple brand-building keys and show you how they built brands like GoPro, the George Foreman Grill, Sonicare, and others using these keys, and how you, too, can put them to use immediately in your business or new product launch.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50393427378449,"sku":"CIN1599327023G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52953602687249,"sku":"NIN9781599327020","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1599327023.jpg?v=1751277003"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-rick-cesari.oembed","provider":"World of Books ","version":"1.0","type":"link"}