{"title":"Robert A Lutz","description":null,"products":[{"product_id":"guts-book-robert-a-lutz-9780471295617","title":"Guts","description":"1. The Customer Is Not Always Right. 2. The Primary Purpose of Business Is Not \"To Make Money\". 3. When Everyone Else Is Doing It, DON'T!. 4. Too Much Quality Can Ruin You. 5. Financial Controls Are Bad 6. Disruptive People Are An Asset. 7. Teamwork Isn't Always Good. \"Bob Lutz is one of America's most imaginative and most insightful business leaders. He thinks way outside the box, and when he talks, everyone needs to listen.\"-Michael Hammer, Coauthor, Reengineering the Corporation. \"Lutz has made Chrysler into the feistiest, and most profitable, automaker on the planet.\"-Steve Miller, CEO, Waste Management Inc. \"Listening to Lutz is like hearing a Viper engine come to life. It's raw and pure. He loves speed, whether it's related to cars, fighter jets, or change in an organization.\"-Kent Kresa, Chief Executive Officer Northrop Grumman Corporation. \"Bob Lutz knows more about cars than anyone. And he knows more than anyone about fixing car companies ...but what makes Bob unique is his extraordinary sense of self-confidence-call it guts-which has permitted him always to have fun doing the right thing. So, go get some Guts, and share the fun!\"-James P. Womack, Author, The Machine That Changed the World, and President, Lean Enterprise Institute. In May 7, 1998 Chrysler Corporation and Germany's Daimler-Benz (owner of Mercedes) shocked the business world by announcing their intention to merge. What led to this largest industrial merger of all time? How did Chrysler-which not too long ago needed government-backed loans in order to survive-transform itself into not just a partner coveted by Daimler (the gold standard of European car makers) but the most profitable car company in the world? And what does their mega-merger portend for consumers, governments, shareholders and workers around the world? In Guts, Robert A. Lutz, the product-development genius and iconoclastic leader behind Chrysler's second renaissance, answers these questions and many, many more. With wit and a surprising frankness, Lutz tells how Chrysler in the early '90s recovered from a second near-death experience to go on and post record profits, emerging as Forbes magazine's \"Company of the Year.\" He credits this remarkable turnaround to Chrysler's having embraced (at his urging) a deliberately \"schizophrenic\" corporate culture: tough, buttoned-down financial controls coupled with a rock-the-boat, provocative, highly creative product development process. The marriage of these two gave birth to a large family of hit products, starting with the radical, hugely popular Dodge Viper sports car, whose creation Lutz here describes. Along the way, he propounds what he humorously calls \"Lutz's Immutable Laws of Business\"-seven controversial maxims meant to stand conventional business wisdom on its ear. Guts explains how and why every organization must cultivate a \"split personality\" combining common sense with freewheeling creativity. It defines the leader's role in maintaining a healthy balance between the two. And it argues that a dynamic tension between them is the prime attribute that enables top-performing companies to introduce new products and achieve record profits. This embracing of opposites is, to say the least, unusual in the corporate world. For Lutz, however, it is business and life-as usual. What else would you expect from a vegetarian who loves a good cigar, a high-achiever who didn't graduate from high school until he was 22, a former Marine fighter pilot whose \"Law of Life\" is a line from a Rolling Stones song? Add to these paradoxes the fact that Lutz, unlike many of his peers, got into the automobile business because he actually likes cars, and he emerges as the quintessential maverick. Cinderella success story, unorthodox business primer, portrait of an iconoclastic icon, Guts is many books in one, each supplying its own brand of informative, amusing, and entertaining reading.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49580217860369,"sku":"GOR004171366","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49932425396497,"sku":"CIN0471295612G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50353118413073,"sku":"CIN0471295612A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50805507817745,"sku":"GOR010347460","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51423736693009,"sku":"CIN0471295612VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471295612.jpg?v=1751229373"},{"product_id":"guts-book-robert-a-lutz-9780471463221","title":"Guts","description":"The second edition is an update of a highly popular treatise on the business philosophy that revolutionized Chrysler. Through Lutz's Laws, the author kicks the sacred cow of strict linear, quantitative analysis in favor of a more balanced approach that embraces creative thinking.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49602183430417,"sku":"GOR003798591","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50406441484561,"sku":"CIN0471463221VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51002747158801,"sku":"NIN9780471463221","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52149570666769,"sku":"NLS9780471463221","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":52972871221521,"sku":"CIN0471463221G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471463221.jpg?v=1751229456"},{"product_id":"guts-book-robert-a-lutz-9780471357650","title":"Guts","description":"Bob Lutz is no ordinary executive. He is the maverick product development genius who helped Chrysler rebound from near-death in 1990 to a renaissance of record profits by 1996. In this paperback edition Lutz shares with readers the counter-intuitive insights that have made him successful - \"Lutz's Laws\". Lutz likes \"to challenge the established order of things\", and in this book he attacks much of what often passes for \"business-as-usual\". Among the sacred cows he kicks are the old adages \"the customer is always right\", \"teams should rule\" and \"quality is next to godliness\". Forthright, humorous, and rich in anecdotes, this book gives a taste of an extraordinary business life.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50354567643409,"sku":"CIN0471357650G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53621057749265,"sku":"GOR008609100","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471357650.jpg?v=1750845646"},{"product_id":"liebesgluck-book-robert-a-lutz-9783868507072","title":"Liebesgluck","description":"Dieses Buch gibt praktische Anleitung, vermittelt Tipps die gelebt werden konnen und klare Empfehlungen, um ein Leben in Gluck und Liebe zu bewahren. Uns allen ist doch bekannt, dass die meisten unserer Mitmenschen den Partner des Lebens gefunden haben bzw. glaubten diesen Partner gefunden zu haben. Was ist jedoch feststellbar? Viel zu haufig werden Beziehungen oder Ehen wieder aufgelost. Woran mag das liegen? Hat man sich nicht ursprunglich fureinander entschieden? Um entsprechende Trennungen zu limitieren und zu vermeiden habe ich mein Buch geschrieben. Ich selbst glaube fest daran, dass die Einhaltung der Tipps Trennungen vermeiden hilft und Ehen bzw. Beziehungen durch die Anwendung der Empfehlungen gerettet werden. Deswegen die Publizierung des Buches. Aus meinem Umfeld hore ich den Ruf nach so einem Buch. Der Bedarf ist vorhanden und meines Wissens gibt es ein vergleichbares Werk in einer so komprimierten Form nicht. Die klaren Botschaften und Empfehlungen werden bei entsprechender Umsetzung beider Partner einer Ehe oder Beziehung sicher zum Erfolg fuhren. Auch die Praxistipps, die sofort umgesetzt werden konnen\/sollen, sind in Verbindung mit so einem Buch bisher nicht gekannt.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52664334647569,"sku":"NLS9783868507072","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783868507072.jpg?v=1762274351"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-robert-a-lutz.oembed","provider":"World of Books ","version":"1.0","type":"link"}