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Duening, El Pomar Chair of Business and Entrepreneurship and Director, Center for Entrepreneurship, University of Colorado at Colorado Springs, US'Governments worldwide recognize that entrepreneurial behavior is essential to economic health and prosperity. Universities have responded with an explosion of entrepreneurship courses. Hisrich answers the demand for education with innovation. He shows how entrepreneurship and innovation connect, and he takes an innovative approach in this book. He introduces the latest in research findings with a storyteller's enthusiasm. This is the rare textbook that readers will have trouble putting down. When they do, they will have skills to be successful in entrepreneurial careers.' - Frank Hoy, Director of the Collaborative for Entrepreneurship \u0026amp; Innovation at Worcester Polytechnic Institute, US  Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.  Renowned entrepreneurship scholar Robert D. Hisrich provides insights into the venture creation process, as well as the entrepreneur as a person. He outlines the characteristics, motivations and decision making processes of the entrepreneur in different settings (including businesses, government organizations and non-profits\/social enterprises) to provide a comprehensive understanding of the individual who creates a new venture.  Key features include: - Insights into how creativity and innovation provide a base for developing an idea - A history of the development of entrepreneurship and the changing nature of the entrepreneur - A focus on important aspects of a business plan - Unique perspectives from corporate executives, entrepreneurs and small business managers - Ideas on building a lasting company and\/or ending the venture.  Offering a concise, accessible and timely introduction to entrepreneurship, this thoughtful book will prove a valuable supplement to advanced students as well as practitioners of entrepreneurship and anyone interested in the field.  Contents:  Entrepreneurship - A Historical Perspective  2. The Entrepreneur and Entrepreneurial Decision Making  3. Corporate, Government and Social Entrepreneurship  4. Creativity and Innovation  5. Identifying Opportunity  6. Creating and Protecting the Business Idea  7. The Business Plan  8. The Marketing Plan  9. The Financial Plan  10. 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The book provides detailed coverage of each aspect of the process of innovation required to achieve success, including what it takes to build an innovative and entrepreneurial organization, how to develop innovation and entrepreneurship in both individuals and teams, how to manage and operationalize innovation and entrepreneurship, how to develop a global business plan, and more.","brand":"WoB","offers":[{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49650512167185,"sku":"GOR013392225","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50376339489041,"sku":"CIN145224135XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51409657561361,"sku":"CIN145224135XVG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51421081567505,"sku":"GOR008234390","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/145224135X.jpg?v=1751432792"},{"product_id":"international-entrepreneurship-book-robert-d-hisrich-9781483344393","title":"International Entrepreneurship","description":"Inspiring and practical, get the entrepreneurial tools you need to successfully conduct business in a global and competitive world.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49733315002641,"sku":"NGR9781483344393","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50469752275217,"sku":"GOR007195992","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51029304901905,"sku":"NIN9781483344393","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51429887705361,"sku":"GOR014271932","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51915547738385,"sku":"CIN1483344398VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52148643922193,"sku":"NLS9781483344393","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52620937658641,"sku":"GOR012582585","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1483344398.jpg?v=1750827451"},{"product_id":"academic-entrepreneurship-creating-the-ecosystem-for-your-university-book-robert-d-hisrich-9789811210631","title":"Academic Entrepreneurship: Creating The Ecosystem For Your University","description":"With the increasing interest in entrepreneurship, a wealth of new ideas and technologies, and a need for new sources of revenue, the focus of this book is to provide insights on the process, elements, and activities needed for a university to successfully create new entrepreneurial ventures. The topics covered include: establishing the process itself, patents and copyrights, the role of incubators and accelerators, and funding sources for starting and growing the new ventures. This book provides the basics for a university to fulfill its third mission -- to positively impact the well being of the surrounding area and the local, national, and world economies.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50398600200465,"sku":"CIN9811210632G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51067053244689,"sku":"NIN9789811210631","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52654649639185,"sku":"NLS9789811210631","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53451070734609,"sku":"CIN9811210632VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9811210632.jpg?v=1750808334"},{"product_id":"effective-entrepreneurial-management-book-robert-d-hisrich-9783319504650","title":"Effective Entrepreneurial Management","description":"This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. 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