{"title":"Robert Duro","description":null,"products":[{"product_id":"basic-principles-of-marketing-warfare-book-robert-duro-9780471915454","title":"The Basic Principles of Marketing Warfare","description":"This provocative book aims to provide managers with a basic knowledge of how to understand, formulate and execute successful strategies against strategically thinking competitors. The authors argue that many companies fail to cope with increased competition because they lack a systematic strategy. Basing their arguments on classical military thought, the authors contend that companies need to gain a psychological advantage over competitors to be successful.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49513960734993,"sku":"GOR013486938","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471915459.jpg?v=1751072353"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-robert-duro.oembed","provider":"World of Books ","version":"1.0","type":"link"}