{"title":"Robert E Stevens","description":null,"products":[{"product_id":"stress-in-college-athletics-book-robert-e-stevens-9780789009357","title":"Stress in College Athletics","description":"\u003cp\u003eStress in College Athletics: Causes, Consequences, Coping addresses the causes and consequences of stress in college sports and offers effective coping mechanisms that will help individuals understand and control stressors and emotions in their environment. Athletic administrators, coaches, student athletes, parents of athletes, educators, and social and behavioral science researchers will benefit from this examination of what stress is, the different types of stress, and what factors can contribute to anxiety. Containing insight from hundreds of student athletes, coaches, and administrators, this vital book offers you proven research, clear explanations, and recommended suggestions that will enable you to cope with stress and not let it affect your job or your game.Examining how both males and females perceive stress, Stress in College Athletics explores developmental differences between the genders to explain the ways in which the two groups react to and deal with stress. Discussing the challenges that you deal with every day, this valuable book offers you several proven suggestions and methods to help reduce stress, including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Using coping techniques, such as physical exercise (other than the sport you play), recreational activities, muscle relaxation, biofeedback, and meditation \u003c\/li\u003e\n\u003cli\u003e Doing things for others and looking to your own spirituality in order to alleviate anxiety \u003c\/li\u003e\n\u003cli\u003e Eliminating factors such as fatigue and inferior health in order to avoid the negative emotions of jealousy, fear, and anger that can lead to tension and anxiety \u003c\/li\u003e\n\u003cli\u003e Learning how to relieve stress in your immediate environment (on the sidelines, in the audience, or during a test) through simple, effective, and inconspicuous exercises \u003c\/li\u003e\n\u003cli\u003e Adapting procedures for self-modification of behavior, such as identifying a behavior you want to change, thinking about the result of that behavior and how often it occurs, and reforming that conduct \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThrough practical research, theories about stress and its causes and effects, and insight from peers, this excellent resource offers suggestions for further inquiry in the field of college athletics and stress. Complete and thorough, Stress in College Athletics will provide you with the necessary tools to help you create a personal stress management system that will improve your well-being in and out of the athletic forum.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50483966935313,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50483968114961,"sku":"CIN0789009358G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52950432121105,"sku":"CIN0789009358VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0789009358.jpg?v=1786111696"},{"product_id":"optimal-control-of-electrodynamic-tethers-satellites-book-robert-e-stevens-9781288307616","title":"Optimal Control of Electrodynamic Tethers Satellites","description":"Low thrust propulsion systems offer a fuel-efficient means to maneuver satellites to new orbits, however they can only perform such maneuvers when they are continuously operated for a long time. Such long-term maneuvers occur over many orbital revolutions often rendering short time scale trajectory optimization methods ineffective. An approach to long time scale, multirevolution optimal control of an electrodynamic tether is investigated for a tethered satellite system in Low Earth Orbit with atmospheric drag. Optimal control problems are constructed in such a way as to maneuver the satellite to new orbits while minimizing a cost function subject to the constraints of the time-averaged equations of motion by controlling current in the tether. The method of averaging is employed to transform the optimal control problem from the time domain into a Fourier space where the complex problem is drastically reduced to a Zermelo type problem that is solved using a pseudospectral method. Optimal control solutions are determined that maneuver an electrodynamic tether to new orbits over long time scales while managing librational motion using only current in a wire. Results are simulated using a higher fidelity truth model to validate the controller performance.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51222082879761,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51222083600657,"sku":"NIN9781288307616","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1288307616.jpg?v=1751335860"},{"product_id":"doing-business-in-mexico-book-robert-e-stevens-9780789015952","title":"Doing Business in Mexico","description":"Learn what you need to know to conduct successful business in Mexico  This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors and entrepreneurs in Mexico need, especially in the light of NAFTA. One of the authors is the former CEO and chairman of a multinational, multi-billion dollar company headquartered in Mexico City; the other is a CPA and consultant with small-to-medium-sized firms. Doing Business in Mexico: A Practical Guide provides you with comprehensive, basic knowledge of the pros and cons of establishing a business in Mexico, NAFTA and its implications for businesses, and much more. This single volume gives you what you need to know about: the maquila industry--what it is and how NAFTA affects it information about taxes, labor law, and accounting differences between Mexico and the United States basic considerations in beginning a Mexican operation import\/export requirements foreign currency exposure United States tax laws applicable to citizens living abroad.and includes five appendixes that supply you with: contact information--addresses, telephone numbers, Web sites--of useful government agencies and journals\/periodicals in Mexico and Mexican consulates in the United States Spanish-English and English-Spanish business glossaries examples of Mexican financial statements minimum daily wage rates for various occupationsDoing Business in Mexico: A Practical Guide is a must for anyone with an interest in business operations in that country.If you are such a person, this is the one essential volume you cannot afford to miss  Visit the author's Web page at http: \/\/www.gusgordon.co","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":51330899018001,"sku":"CIN0789015951G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51332766302481,"sku":"CIN0789015951VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":53711486419217,"sku":"NLS9780789015952","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0789015951.jpg?v=1786280083"},{"product_id":"market-opportunity-analysis-book-robert-e-stevens-9780789024190","title":"Market Opportunity Analysis","description":"Guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, this book examines the factors that influence feasibility analyses. It is a useful classroom resource.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51829825569041,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51829825798417,"sku":"CIN0789024195G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780789024190.jpg?v=1786108965"},{"product_id":"concise-encyclopedia-of-investing-book-robert-e-stevens-9780789023438","title":"Concise Encyclopedia of Investing","description":"Provides concise explanations of basic as well as more advanced investment terms to help even the most unsophisticated newcomer. This user-friendly handbook presents not only simple explanations of various investing terms and concepts, but also a short discussion on each as to how it applies in everyday life.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52522519626001,"sku":"NLS9780789023438","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53035300356369,"sku":"NIN9780789023438","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780789023438.jpg?v=1786105016"},{"product_id":"marketing-your-business-book-robert-e-stevens-9780789017703","title":"Marketing Your Business","description":"This single volume provides a steop-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you'll find inside and lists additional resources to draw upon.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53733690147089,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":53733690245393,"sku":"NLS9780789017703","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780789017703.jpg?v=1786111281"},{"product_id":"doing-business-in-mexico-book-robert-e-stevens-9780789012135","title":"Doing Business in Mexico","description":"Learn what you need to know to conduct successful business in Mexico  This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors and entrepreneurs in Mexico need, especially in the light of NAFTA. One of the authors is the former CEO and chairman of a multinational, multi-billion dollar company headquartered in Mexico City; the other is a CPA and consultant with small-to-medium-sized firms. Doing Business in Mexico: A Practical Guide provides you with comprehensive, basic knowledge of the pros and cons of establishing a business in Mexico, NAFTA and its implications for businesses, and much more. This single volume gives you what you need to know about: the maquila industry--what it is and how NAFTA affects it information about taxes, labor law, and accounting differences between Mexico and the United States basic considerations in beginning a Mexican operation import\/export requirements foreign currency exposure United States tax laws applicable to citizens living abroad.and includes five appendixes that supply you with: contact information--addresses, telephone numbers, Web sites--of useful government agencies and journals\/periodicals in Mexico and Mexican consulates in the United States Spanish-English and English-Spanish business glossaries examples of Mexican financial statements minimum daily wage rates for various occupationsDoing Business in Mexico: A Practical Guide is a must for anyone with an interest in business operations in that country.If you are such a person, this is the one essential volume you cannot afford to miss  Visit the author's Web page at http: \/\/www.gusgordon.co","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53794990358801,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":53794990784785,"sku":"NLS9780789012135","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780789012135.jpg?v=1786613867"},{"product_id":"marketing-management-book-robert-e-stevens-9780789012333","title":"Marketing Management","description":"\u003cp\u003eStep-by-step guidelines for successful marketing management! \u003cbr\u003e\u003cbr\u003e Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. \u003cbr\u003e\u003cbr\u003e Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. \u003cbr\u003e\u003cbr\u003e Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. \u003cbr\u003e\u003cbr\u003e Marketing Management: Text and Cases covers essential managerial elements of marketing, including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing \u003c\/li\u003e\n\u003cli\u003e customer analysissegmentation, market grids, and market estimations \u003c\/li\u003e\n\u003cli\u003e competitive analysistypes of competition, gathering intelligence, and marketing audits \u003c\/li\u003e\n\u003cli\u003e financial analysisassessing revenue, cost, profitability, and risk for marketing decisions \u003c\/li\u003e\n\u003cli\u003e marketing planningboth strategic planning and operational perspectives \u003c\/li\u003e\n\u003cli\u003e evaluation and control of marketing activities including sales, cost, and profit\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":53794992161041,"sku":"NLS9780789012333","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780789012333.jpg?v=1786107942"},{"product_id":"organizational-behavior-book-robert-e-stevens-9780789015006","title":"Organizational Behavior","description":"\u003cp\u003eDevelop effective management skills with up-to-date theory and research!\u003c\/p\u003e\u003cp\u003eAn effective understanding of workplace behavior requires a solid grounding in both principles and practice. Organizational Behavior provides both. This comprehensive textbook uses realistic case examples, self-tests, and plentiful tables and figures to illustrate the principles of organizational behavior.\u003c\/p\u003e\u003cp\u003eEach chapter begins by posing a difficult work situation, which may be a conflict, a problem with motivation, or an issue of diversity. Then it goes on to discuss the principles and theories that apply to the case, returning to it at times to see how various strategies work. The start-of-chapter problems catch students’interest, and the clear explications of theory give them the concepts they need to come up with innovative solutions.\u003c\/p\u003e\u003cp\u003eThe classic areas of ethics, problem employees, motivation, conflict, and organizational culture are amply covered, but Organizational Behavior also deals with areas too often neglected, including: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ethe physical atmosphere of the workplace \u003c\/li\u003e\n\u003cli\u003ethe effects of new technologies on workers \u003c\/li\u003e\n\u003cli\u003ethe pitfalls and opportunities of globalization \u003c\/li\u003e\n\u003cli\u003ediversity and multiculturalism in the workplace \u003c\/li\u003e\n\u003cli\u003eboth informal and formal organizational structure \u003c\/li\u003e\n\u003cli\u003eworkplace gossip and the office grapevine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eOrganizational Behavior integrates theory with practice so that students learn to apply concepts to real-world problems. This comprehensive textbook, the second edition of Human Behavior at Work, also features discussion questions, additional cases, self-tests, and useful tables and figures. A teacher's manual with lecture notes and a test bank is also available.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53798102892817,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":53798103875857,"sku":"NLS9780789015006","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780789015006.jpg?v=1785923168"},{"product_id":"marketing-research-guide-book-robert-e-stevens-9780789024169","title":"The Marketing Research Guide","description":"The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners will find step-by-step instructions that will lead them through the complete marketing research process.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53802846126353,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":53802846486801,"sku":"NLS9780789024169","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780789024169.jpg?v=1786103572"},{"product_id":"marketing-your-business-book-robert-e-stevens-9780789017697","title":"Marketing Your Business","description":"This guide provides instructions for creating a marketing plan suited to particular businesses, products, services, or brands. It describes the various tools and techniques associated with marketing, and offers advice on choosing the best strategy. Checklists and sample forms are included. Nykiel te","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":54051247718673,"sku":"NLS9780789017697","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780789017697.jpg?v=1786094312"},{"product_id":"marketing-management-book-robert-e-stevens-9780789002907","title":"Marketing Management","description":"\u003cp\u003eStep-by-step guidelines for successful marketing management! \u003cbr\u003e\u003cbr\u003e Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. \u003cbr\u003e\u003cbr\u003e Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. \u003cbr\u003e\u003cbr\u003e Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. \u003cbr\u003e\u003cbr\u003e Marketing Management: Text and Cases covers essential managerial elements of marketing, including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing \u003c\/li\u003e\n\u003cli\u003e customer analysissegmentation, market grids, and market estimations \u003c\/li\u003e\n\u003cli\u003e competitive analysistypes of competition, gathering intelligence, and marketing audits \u003c\/li\u003e\n\u003cli\u003e financial analysisassessing revenue, cost, profitability, and risk for marketing decisions \u003c\/li\u003e\n\u003cli\u003e marketing planningboth strategic planning and operational perspectives \u003c\/li\u003e\n\u003cli\u003e evaluation and control of marketing activities including sales, cost, and profit\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":54066029756689,"sku":"NLS9780789002907","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780789002907.jpg?v=1785958910"},{"product_id":"marketing-research-guide-book-robert-e-stevens-9780789024176","title":"The Marketing Research Guide","description":"The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners will find step-by-step instructions that will lead them through the complete marketing research process.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":54071041720593,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":54071042113809,"sku":"NLS9780789024176","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780789024176.jpg?v=1786107493"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-robert-e-stevens.oembed","provider":"World of Books ","version":"1.0","type":"link"}