{"title":"Robert L Heath","description":null,"products":[{"product_id":"handbook-of-public-relations-book-robert-l-heath-9781412909549","title":"Handbook of Public Relations","description":"The Handbook of Public Relations is another in the series of communication handbooks which has distinguished SAGE Publications. Like its companion handbooks, it offers a comprehensive and detailed examination of the topic. It gives students, scholars, and practitioners a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and the public.   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In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies.     Features    Includes a NEW chapter on brand equity, updated examples, theories and cases throughout, new information on activists and activism, and increased attention to the role that technology plays in issues management Explores ways public relations, risk communication, and crisis communication can be used to address crucial public policy options  Advises managers on ways to lessen the chance of a crisis becoming an issue through an examination of crisis preparation and responses Addresses the topic of reputation management by exploring the connection between issues management and brand equity using examples from McDonald′s and Wal-Mart  Challenges managers to engage in collaborative decision making with community leaders and residents to reduce the chance that undue fear will translate into unnecessary regulation or legislation Opens each chapter with case study vignettes and closes with summary questions and issues management challenges     Strategic Issues Management is appropriate for courses in Corporate\/Strategic Communications, Public Relations Management, Crisis\/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49619760283921,"sku":"GOR009965962","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50382858289425,"sku":"CIN1412952115G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51682278867217,"sku":"GOR014353417","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52660658503953,"sku":"NLS9781412952118","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1412952115.jpg?v=1750825482"},{"product_id":"strategic-issues-management-book-robert-l-heath-9780803970359","title":"Strategic Issues Management","description":"Written to position issues management in the strategic planning and management efforts by staff and executives, the author of this volume argues that issues management is not one of many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. 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The authors acknowledge that although the contributions of researchers from psychology, political science, and sociology are important, the most significant development in recent decades is the emergence of communication as a research discipline.     The text attempts to convince students that they are \"communication theorists\" who benefit from increased insights, theory, and awareness of research findings. Covering information and persuasion as well as discussing theories of language and meaning, the text provides theory and research relevant to interpersonal, organizational, and mass mediated contexts. Central themes feature the importance of uncertainty reduction, social influence, and self-competence.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49632060178705,"sku":"GOR012197631","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0805812180.jpg?v=1750703283"},{"product_id":"handbook-of-public-relations-book-robert-l-heath-9780761912866","title":"Handbook of Public Relations","description":"The Handbook of Public Relations is another in the series of communication handbooks which has distinguished SAGE Publications. Like its companion handbooks, it offers a comprehensive and detailed examination of the topic. It gives students, scholars, and practitioners a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and the public.   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Global in scope, the book′s contributors comprise an academic \"who′s who\" of the public relations discipline. The Handbook offers one-stop shopping for the best insights into the definition of the field of public relations, the practice, and best practices. It has substantial insights into the impact of new communication technologies and the global challenges of international public relations. 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In recent years, however, the field of strategic communication has evolved to be more holistic in its approach and its role within sociocultural contexts. Articles, textbooks, and handbooks have attempted to define the scope, purpose, and nature of the concept, but as the first major comprehensive work of its kind, The International Encyclopedia of Strategic Communication captures the full scope of contemporary theory and practice in strategic communication.   Reflecting the current international trend within communication studies generally, this timely reference explores current efforts on the part of thought leaders and practitioners worldwide to critique, integrate, and reengineer forms, structures, functions of, and purposes for external and internal communication of organizations. To that end, the editors have enlisted a multidisciplinary team of authors, including scholars and industry professionals from around the globe who share their insights and expertise within the four major areas of strategy, organization, management, and sociocultural impact.     Defines state-of-the-art concepts, models, theories, contexts, and professional practices at the heart of 21st century strategic communication Addresses all contexts within which strategic influence is required to achieve outcomes that serve the interests of organizations’ and those whom they seek to influence Goes beyond traditional, US-dominated perspectives to provide an international approach Explores strategic communication from a much-needed sociocultural perspective Examines strategic communication’s role beyond corporate persuasion and offers a broader view of its functions for organizations of all kinds Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at http:\/\/www.wileyicaencyclopedia.com\/   Written with the support and assistance of the International Communication Association, the world's leading association for scholars interested in the study, teaching, and application of all aspects of human, organizational and mediated communication, The International Encyclopedia of Strategic Communication is an indispensable resource for students, teachers, and researchers in the burgeoning field of communication, as well as public relations, corporate communication, and marketing professionals working in organizations worldwide.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49731750723857,"sku":"NGR9781119010715","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1119010713.jpg?v=1769684136"},{"product_id":"strategic-issues-management-book-robert-l-heath-9781412952101","title":"Strategic Issues Management","description":"Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s \"house\" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. 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It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical\/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. 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With contributions from internationally recognized professors, scholars and practitioners, this encyclopedia will be a must-have for any library with collections in business, management, communication and journalism.       It provides students, scholars and educated lay readers with a sound, insightful and appreciative view of what public relations is and does as well as the ethical challenges it must meet to be seen as a positive force in society.      Topics Covered:      -\tCrisis Communication and Management    -\tCyberspace   -\tEthics   -\tGlobal Public Relations   -\tGroups   -\tHistory   -\tJargon   -\tManagement   -\tMedia   -\tNews    -\tOrganizations   -\tPractitioners    -\tRelations   -\tReports   -\tResearch and Analysis   -\tTheories and Models      Advisory Board      Elizabeth L Toth, Syracuse University   John Madsen, Rock Island, Illinois   Dean Kruckeberg, University of Northern Iowa   Kirk Hallahan, Colorado State University   Timothy Coombs, Eastern Illinois University   Shannon A Bowen, University of Houston   A A  (Betteke) van Ruler, Free University, Amsterdam   Kathleen S Kelly, University of Florida","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50360308334865,"sku":"CIN0761927336G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51927361618193,"sku":"CIN0761927336VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0761927336.jpg?v=1750701560"},{"product_id":"human-communication-theory-and-research-book-robert-l-heath-9780805830088","title":"Human Communication Theory and Research","description":"Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, and research findings that drive the communication discipline. Robert L. Heath and Jennings Bryant have added a chapter on new communication technologies and have increased depth throughout the volume, particularly in the areas of social meaning, critical theory and cultural studies, and organizational communication.   The chapters herein are arranged to provide insight into the breadth of studies unique to communication, acknowledging along the way the contributions of researchers from psychology, political science, and sociology. Heath and Bryant chart developments and linkages within and between ways of looking at communication. The volume establishes an orientation for the social scientific study of communication, discussing principles of research, and outlining the requirements for the development and evaluation of theories.   Appropriate for use in communication theory courses at the advanced undergraduate and graduate level, this text offers students insights to understanding the issues and possible answers to the question of what communication is in all forms and contexts.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50368085524753,"sku":"CIN0805830081G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52346191282449,"sku":"NLS9780805830088","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52471024976145,"sku":"GOR002816347","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0805830081.jpg?v=1762338454"},{"product_id":"handbook-of-risk-and-crisis-communication-book-robert-l-heath-9780805857771","title":"Handbook of Risk and Crisis Communication","description":"The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. 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As a whole, the volume presents a comprehensive array of studies that highlight the standard principles and theories on both topics, serving as the largest effort to date focused on engaging risk communication discussions in a comprehensive manner.   With perspectives from psychology, sociology, anthropology, political science, economics, and communication, the Handbook of Risk and Crisis Communication enlarges the approach to defining and recognizing risk and how should it best be managed. It provides vital insights for all disciplines studying risk, including communication, public relations, business, and psychology, and will be required reading for scholars and researchers investigating risk and crisis in various contexts.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51007693193489,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51007696306449,"sku":"NIN9780805857771","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52427324457233,"sku":"NLS9780805857771","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/080585777X.jpg?v=1751139372"},{"product_id":"handbook-of-risk-and-crisis-communication-book-robert-l-heath-9780805857788","title":"Handbook of Risk and Crisis Communication","description":"The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. 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Key Features      Presents major theories in the words of the leading advocates for each theory Covers the full range of theory, research, and practice in the discipline Positions public relations as a positive force to help make society more fully functional Challenges academics and practitioners to identify best practices that can inform the work of those in the profession","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52100815454481,"sku":"GOR007576461","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52476873507089,"sku":"NLS9781412977807","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781412977807.jpg?v=1757090976"},{"product_id":"management-of-corporate-communication-book-robert-l-heath-9780805815528","title":"Management of Corporate Communication","description":"Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. 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