{"title":"Robert L Shook","description":null,"products":[{"product_id":"i-ll-get-back-to-you-book-robert-l-shook-9780070577213","title":"I'll Get Back to You","description":"This insider's guide to getting people to return more sales calls, and clinching every sales effort, provides practical tips and ideas. Advice is given on discovering do-or-die techniques that work, and the best ways to handle technology's gatekeepers through fax\/answering machines\/voice mail.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49563545010449,"sku":"GOR005905417","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49620814233873,"sku":"GOR002015012","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":49974051471633,"sku":"CIN0070577218A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51415451402513,"sku":"CIN0070577218G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53433012027665,"sku":"CIN0070577218VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0070577218.jpg?v=1750972162"},{"product_id":"greatest-sales-stories-ever-told-book-robert-l-shook-9780070571341","title":"Greatest Sales Stories Ever Told","description":"Over 40 of the world's best salespeople - from as broad and diverse a background as the top Electrolux salesman to Ross Perot recounting his days as an IBM salesman - tell some of their favourite stories from the road. Each tale aims to provide a lesson or inspiration.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49656751522065,"sku":"GOR004290367","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49676411109649,"sku":"CIN0070571341G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51322390577425,"sku":"CIN0070571341VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0070571341.jpg?v=1751355075"},{"product_id":"complete-professional-salesman-book-robert-l-shook-9780064634335","title":"The Complete Professional Salesman","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49780193165585,"sku":"CIN0064634337G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0064634337.jpg?v=1751354906"},{"product_id":"wall-street-dictionary-book-robert-l-shook-9780139501890","title":"The Wall Street Dictionary","description":null,"brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49797835456785,"sku":"CIN0139501894VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":53349398806801,"sku":"CIN0139501894G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0139501894.jpg?v=1751388922"},{"product_id":"honda-book-robert-l-shook-9780133946109","title":"Honda","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49849721323793,"sku":"CIN013394610XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50481226776849,"sku":"CIN013394610XA","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/013394610X.jpg?v=1750812194"},{"product_id":"name-of-the-game-is-life-book-robert-l-shook-9780809239108","title":"The Name of the Game is Life","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49910665773329,"sku":"CIN0809239108G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0809239108.jpg?v=1751233385"},{"product_id":"honda-book-robert-l-shook-9780133946284","title":"Honda","description":"\u003cp\u003eMatt Woodcock returns with this sequel to the bestselling 'Becoming Reverend'.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFollow Matt's journey as he starts work at one of Hull's oldest, biggest and emptiest churches. It's a shadow of its former self, with a small congregation and huge bills to pay. Adding the entrepreneurial (and somewhat excitable) Matt to their clergy line-up is the last throw of the dice for this 700-year-old institution.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBut is Matt ready for such a tough first assignment? Are his new flock - or his new colleagues - ready for the whirlwind that's about to descend? And can Matt realize his vision of a thriving church without wrecking his home life in the process?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAs this real-life diary reveals, Matt's life being Reverend can be every bit as fraught, funny and fascinating as it was becoming one.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49916271427857,"sku":"CIN0133946282G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50297056264465,"sku":"CIN0133946282A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50871121412369,"sku":"CIN0133946282VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0133946282.jpg?v=1751194329"},{"product_id":"wall-street-dictionary-book-robert-l-shook-9781564144027","title":"Wall Street Dictionary","description":"Defines some 5,000 terms and phrases used by Wall Street professionals, ranging from basic terms used in a financial planner's office to little-known buzz words used by traders on the floor of the New York Stock Exchange. Annotation c. Book News, Inc., Portland, OR (booknews.com).","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49927371850001,"sku":"CIN156414402XG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50889336258833,"sku":"CIN156414402XVG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/156414402X.jpg?v=1751087590"},{"product_id":"art-of-the-hard-sell-book-robert-l-shook-9780749910426","title":"The Art of the Hard Sell","description":"The author of this book spent 17 years developing his high-pressure sales techniques. In this book he offers the benefit of his experience and aims to show that his techniques are not only successful, but are compatible with professionalism and have the customer's best interests at heart.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50279533805841,"sku":"GOR004474535","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50298608091409,"sku":"GOR008222251","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749910429.jpg?v=1751169437"},{"product_id":"hardball-book-robert-l-shook-9780688090449","title":"Hardball","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50293713469713,"sku":"CIN0688090443G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50682048086289,"sku":"CIN0688090443VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0688090443.jpg?v=1751262909"},{"product_id":"jackpot-book-robert-l-shook-9780471263234","title":"Jackpot","description":"The inside story of the gaming company that hit the jackpot playing by its own rules Robert L. Shook, a New York Times bestselling author, delves into the business behind one of the world's foremost gaming and entertainment companies, Harrah's. Since Bill Harrah took over a small card game business in 1937, Harrah's has become a top casino, dominating Nevada and beyond. The first gaming company listed on the New York Stock Exchange, Harrah's is a $4 billion-dollar business driven by smart marketing and smarter leadership. This book is the first to examine Harrah's and its leader, a man who dominated an industry and amassed a staggering fortune while refusing to deal with mobsters and corrupt politicians. Though Bill Harrah died in 1978 and the company has since been sold, Harrah's has retained its sense of history and remained an industry leader. Following the company's growth, Shook uncovers rich business lessons about marketing and customer loyalty, increasing market share in fiercely competitive industries, and maintaining a sense of integrity in a cutthroat business world. This is a compelling and intriguing story of a company that gambled and won, and it offers business readers an opportunity to benefit from the hard-won lessons of a paragon of the entertainment industry. Robert L. Shook (Columbus, OH) is a seasoned business journalist and the ghostwriter behind several New York Times bestsellers. He is the founder and former CEO of Shook Associates and the American Executive Life Insurance Company. He is the author or coauthor of thirty-five books, including The IBM Way, Mary Kay on People Management, and Mary Kay's You Can Have It All.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50323790397713,"sku":"CIN0471263230VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50353270587665,"sku":"CIN0471263230G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471263230.jpg?v=1750698619"},{"product_id":"ten-greatest-salespersons-book-robert-l-shook-9780060140120","title":"Ten Greatest Salespersons","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50342639763729,"sku":"CIN0060140127G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51568252944657,"sku":"GOR009278201","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0060140127.jpg?v=1750875425"},{"product_id":"chief-executive-officers-book-robert-l-shook-9780060148973","title":"The Chief Executive Officers","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50342659588369,"sku":"CIN0060148977G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0060148977.jpg?v=1751131363"},{"product_id":"perfect-sales-presentation-book-robert-l-shook-9780553051759","title":"The Perfect Sales Presentation","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50352775823633,"sku":"CIN055305175XG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51331323494673,"sku":"CIN055305175XVG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/055305175X.jpg?v=1750911940"},{"product_id":"book-of-why-book-robert-l-shook-9780843733358","title":"The Book of Why","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50364500640017,"sku":"CIN0843733357G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":52819922583825,"sku":"CIN0843733357A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0843733357.jpg?v=1751264767"},{"product_id":"success-secrets-of-sales-superstars-book-robert-l-shook-9781599185026","title":"Success Secrets of Sales Superstars","description":"Learn how Roger Newton, the co-discoverer of Lipitor, made an internal sale against all odds that championed the world's all-time best-selling drug. Meet Mark Roesler, CEO of CMG Worldwide, a firm that represents Elvis Presley, James Dean, Marilyn Monroe and hundreds of other departed celebrities. Gain valuable advice from storytellers Martin Shafiroff, America's number-one financial advisor; Bob LaMonte, a super sports agent who specializes in representing NFL head coaches; Dave Liniger,CEO of RE\/MAX...It doesn't matter if you're a novice, a seasoned professional, or a high-powered CEO--your success depends on how well you sell your product, your service, your idea, yourself.  Seasoned salesmen Robert L. Shook and Barry Farber interviewed top salespersons across a variety of industries and have written a collection of fascinating stories, each offering a lesson, valuable insight, or nugget of wisdom that will enhance your selling skills and boost your sales production. As you read these first-person narratives, you will feel as if they are talking directly to you, revealing valuable details behind their greatest sales moves, and imparting priceless lessons on how to sell your way to success.  Most important, you can put their valuable insights to immediate use to boost your career.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50394404913425,"sku":"CIN1599185024G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1599185024.jpg?v=1750927093"},{"product_id":"heart-soul-book-robert-l-shook-9781935618065","title":"Heart \u0026 Soul","description":"In Heart \u0026amp; Soul, Shook takes readers on heartwarming journeys through some of America's most successful companies: Mary Kay (Dallas), whose primary focus has always been to be a vehicle for women's success and independence in a world that often supports neither; the company now has more than 2 million women working toward their dreams in 37 countries DaVita (Los Angeles\/Denver), dedicated to becoming the world's best dialysis company. America's number-one provider of dialysis treatment, DaVita treats its patients and employees like family members. InRETURN (Cincinnati), a company that intentionally employs those with brain injuries and other neurological challenges. World Wide Technology (St.Louis), the largest African-American-owned business in the nation, which thrives on biblical principles of fairness and caring. Starkey Laboratories (St.Paul\/Minneapolis), whose employees travel to remote places to provide more than 50,000 hearing aids to the poor. To the employees of these companies, success is measured by the good they accomplish in the world. However, profiting and caring aren't mutually exclusive -- these companies demonstrate how any company of any size can do both.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50401541194001,"sku":"CIN1935618067G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51323861008657,"sku":"CIN1935618067VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1935618067.jpg?v=1751029388"},{"product_id":"shaklee-story-book-robert-l-shook-9780060150051","title":"The Shaklee Story","description":null,"brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50506076586257,"sku":"CIN006015005XVG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51411921797393,"sku":"CIN006015005XG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53625393545489,"sku":"GOR005995977","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/006015005X.jpg?v=1751131364"},{"product_id":"miracle-medicines-book-robert-l-shook-9781591841579","title":"Miracle Medicines","description":"\u003cp\u003eIt's the business of saving lives. \u003ci\u003eMiracle Medicines\u003c\/i\u003e goes behind the scenes of the pharmaceutical industry and into the high-security laboratories to tell the stories of the men and women-chemists, physiologists, medical and clinical researchers, engineers-who have chosen to toil for years in the lab in order to transform scientific theories into new lifesaving medicines. You'll witness the day-to-day labors, victories and defeats of the dedicated professionals who are waging a war against the diseases that still plague mankind. \u003c\/p\u003e\u003cp\u003eFrom the confines of their laboratories, these pharmaceutical adventurers explore unknown territories in health and science. \u003ci\u003eMiracle Medicines\u003c\/i\u003e reveals what really happens during the long and uncertain journey that each new drug and its creators must endure from theory, to research, to testing and, finally, FDA approval and delivery to the public. It's a very human story within the context of fascinating scientific innovation. \u003c\/p\u003e\u003cp\u003eThrough first hand interviews you'll also meet the patients who benefit from these manmade miracles and learn how, within their bloodstreams, an ongoing battle is raging. \u003c\/p\u003e\u003cp\u003eThe drugs profiled are: Advair, GlaxoSmithKline's revolutionary asthma medication, the first packaged as both a control and emergency drug; Gleevec: The Novartis' chronic myeloid leukemia treatment born from decades of medical research in a field of study that was once considered hopeless; Humalog: Eli Lilly's reinvention of insulin to control diabetes has been described as being better than nature; Lipitor: Pfizer's miracle antidote for high cholesterol that was nearly lost to the pharmaceutical vaults and has since become the world's top-selling medicine; Norvir: Abbott's contribution to the fight against HIV that nearly erases all traces of the disease from the bloodstream and prolongs the life of patients; Remicade: Created for the treatment of Crohn's disease, rheumatoid arthritis.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51328697565457,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51328702251281,"sku":"CIN1591841577VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51701733425425,"sku":"CIN1591841577G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51715932586257,"sku":"GOR007573924","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1591841577.jpg?v=1751182225"},{"product_id":"winner-s-circle-book-robert-l-shook-9780135875773","title":"The Winner's Circle","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51689384378641,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51689384640785,"sku":"CIN0135875773VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":52398575943953,"sku":"CIN0135875773G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0135875773.jpg?v=1750973011"},{"product_id":"perfect-sales-presentation-book-robert-l-shook-9780553762907","title":"The Perfect Sales Presentation","description":"\u003cb\u003eAmerica's best salespeople, from businesses spanning IBM to Mary Kay Cosmetics, take you along on the perfect sales presentation.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e There's much more to superselling than just showing a great product. Sales presentations that consistently get results are subtle blends of skill, performance, and manipulation. It's a craft that's almost magical--but a craft that can be learned. Now, five of the top salespeople in America--Martin Shafiroff, Betty C. Hardeman, Joe Gandolfo, Mary Kay Ash, and Buck Rodgers-- distill lifetimes of sales expertise into a step-by-step guide that can help you succeed, regardless of the product or service you're selling. \u003cp\u003e\u003c\/p\u003e You'll watch as a fictional character--representing the combined experience of these five leading sales pros--conducts the perfect presentation: from getting past a secretary on the phone to turning a recalcitrant executive into an eager new customer. Then you'll hear detailed commentary from each of the five experts on subjects including: \u003cp\u003e\u003c\/p\u003e - Doing your homework beforehand\u003cbr\u003e - Creating initial interest\u003cbr\u003e - Fact finding\u003cbr\u003e - Presenting the product\u003cbr\u003e - Controlling--and assuming--the sale\u003cbr\u003e - Overcoming objections\u003cbr\u003e - Closing the sale\u003cbr\u003e - Servicing the customer \u003cp\u003e\u003c\/p\u003e \u003ci\u003eThe Perfect Sales Presentation\u003c\/i\u003e shows you dozens of techniques in action that can make your presentations more effective--and more lucrative. In a world that is ever more competitive, here is practical sales advice from the best: your personal edge that can help get you to the top--and keep you there.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52130327298321,"sku":"NLS9780553762907","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53496318591249,"sku":"NIN9780553762907","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780553762907.jpg?v=1757503288"},{"product_id":"hardball-selling-book-robert-l-shook-9780688109608","title":"Hardball Selling","description":"\u003cp\u003eStraightforward strategies for those who want to take control of the sale and join the winning top 5 percent of the sales force\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e?Get your foot in the door\u003c\/li\u003e\n\u003cli\u003eControl the sale without manipulation\u003c\/li\u003e\n\u003cli\u003e?Create a sense of urgency\u003c\/li\u003e\n\u003cli\u003e?Let the buyer participate\u003c\/li\u003e\n\u003cli\u003e?Learn the crucial subtleties of an aggressive approach\u003c\/li\u003e\n\u003cli\u003e?Target the biggest sales\u003c\/li\u003e\n\u003cli\u003e?Sell abroad\u003c\/li\u003e\n\u003cli\u003eAnd much more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor many companies, 20 percent of their sales force generates 80 percent of their sales volume. In this hands-on guide, Robert L. Shook, a master salesman, teaches the high-pressure strategies that mean the difference between a super seller and a salesperson. The methods spelled out in this book describe what it takes to be in the elite 5 percent.\u003c\/p\u003e\u003cp\u003eIn\u003cem\u003e Hardball Selling\u003c\/em\u003e, Shook inspires all salespeople to dare to be different and master hard selling without browbeating or offending customers. Shook spent 17 years in the trenches perfecting his successful strategies. Using the four basic principles of hardball selling, he guides you through all the steps, from getting past the gatekeeper to the single-minded tactics necessary to close a sale.\u003c\/p\u003e\u003cp\u003eShook's Hardball Selling is provocative and controversial--and filled with wonderful selling tips. I highly recommend it to every salesperson.--Martin D. Shafiroff, the world's No. 1 stockbroker\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":53699440050449,"sku":"CIN0688109608G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780688109608.jpg?v=1782212449"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-robert-l-shook.oembed?page=2","provider":"World of Books ","version":"1.0","type":"link"}