{"title":"Robert Montagnese","description":null,"products":[{"product_id":"mr-beauty-book-robert-montagnese-9781508619574","title":"Mr. Beauty","description":"\u003cp\u003eThe beauty business is a multibillion-dollar industry where constantly evolving product innovation, celebrity endorsements, and market research compete for women's attention, loyalty, and money. Product and company success or failure depends on correctly reading what women want and providing it in a timely and attractive fashion. \u003c\/p\u003e \u003cp\u003eRobert Montagnese is a thirty-year veteran of the beauty industry. Dubbed Mr. Beauty by beauty magazine publishers, Montagnese devised a simple but groundbreaking means of engaging with the customers buying the beauty products promoted across all channels of media: he actually talked to the customers themselves.\u003c\/p\u003e \u003cp\u003eSigning up as an Avon sales representative at the company's East Harlem, New York, recruiting headquarters, Mr. Beauty set out with beauty pamphlets and samples in hand to discover how women feel about beauty care. \u003c\/p\u003e \u003cp\u003eWhat he discovers forms the basis of\u0026gt;\u003ci\u003eMr. Beauty\u003c\/i\u003e. Montagnese interviews over one hundred women as they candidly discuss beauty brands, product innovation, celebrity value in marketing, and other topics of interest to anyone in the beauty industry. \u003c\/p\u003e \u003cp\u003eRich in new insights into beauty care, \u003ci\u003eMr. Beauty\u003c\/i\u003e is an entertaining, revealing, and sometimes shocking study on women's attitudes towards beauty-and an industry that survives by selling attraction.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50379260002577,"sku":"CIN1508619573G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51191204839697,"sku":"NIN9781508619574","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1508619573.jpg?v=1751179739"},{"product_id":"madame-o-book-robert-montagnese-9781793978417","title":"Madame O","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50391300636945,"sku":"CIN1793978417G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1793978417.jpg?v=1751090824"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-robert-montagnese.oembed","provider":"World of Books ","version":"1.0","type":"link"}