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Even when blood revenge undergoes erosion, its unregulated version still shapes the social fabric of insurgency, although in different ways than its institutionalised counterpart. At times of political instability, the presence of a culture of retaliation weighs heavily on the dynamics of violent mobilisation, target selection, recruitment, and disengagement. This book brings in evidence from dozens of conflicts, providing unprecedented insights into how a better understanding of blood revenge can improve military blueprints for irregular warfare.   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Minimising the use of force and winning over the population’s opinion is said to be the cornerstone of success in modern counterinsurgency (COIN). Yet, this tells only one side of the story. Drawing upon primary data collected during interviews with eyewitnesses of the Second Russian-Chechen War, as well as from secondary sources, this book is the first to offer a detailed analysis of the long-neglected logic underpinning brutalisation-centred COIN campaigns. It offers a comprehensive systematisation of the brutalisation paradigm and challenges the widespread assumption of brutalisation as an underperforming paradigm of COIN warfare. It shows that, although appalling, brutalisation-centred measures can deliver success. The book also outlines a stigmatised yet widely deployed set of COIN measures and provides critical insights into how Western military blueprints can be improved without compromising important moral and ethical requirements.  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