{"title":"Robin Birn","description":"\u003cp\u003eDelve into the captivating worlds crafted by Robin Birn. From gripping thrillers to heartwarming tales, explore stories that resonate with emotion and suspense. Start your next literary adventure here.\u003c\/p\u003e","products":[{"product_id":"international-handbook-of-market-research-techniques-book-robin-birn-9780749438654","title":"International Handbook of Market Research Techniques","description":"The International Handbook of Market Research Techniques is a major text for all levels of marketing professionals and market researchers. It presents market research techniques that have been developed and polished for over four decades. The aim of this handbook is to provide you with a shortcut to experience and knowledge on all key techniques by presenting contributions that have been written by the industry's leading market research practitioners. This comprehensive and practical second edition of The International Handbook of Market Research Techniques covers everything needed from market research survey planning and quantitative research over the Internet to geodemographics, analysis, modelling and report writing. 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