{"title":"Roger Burnett","description":"\u003cp\u003eExplore the insightful works of Gene Deszca, delving into leadership, strategy, and organisational change. A must-read for business professionals seeking practical wisdom and innovative solutions.\u003c\/p\u003e","products":[{"product_id":"caribbean-sketches-book-roger-burnett-9780954747008","title":"Caribbean Sketches","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49569740292369,"sku":"GOR013595200","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0954747003.jpg?v=1750947870"},{"product_id":"virgin-island-sketches-rare-book-roger-burnett-1713968449mep","title":"Virgin Island Sketches","description":"1985. Revised Second Printing. 64 pages. No dust jacket. Signed by the author. Illustrated paper covered boards. Signed by the author with dedication to title page. Black and white and colour illustra","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50087466238225,"sku":"1713968449MEP","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1713968449MEP_1.jpg?v=1722929859"},{"product_id":"red-goldfish-promo-edition-book-roger-burnett-9781952234095","title":"Red Goldfish Promo Edition","description":"How can promotional products leverage purpose to increase impact? \u003cp\u003eThe stories in this book are a reflection of a collection of more than 250 examples. We share the five ways businesses in the Promotional Marketing industry are tapping into purpose to stand out in business and spread goodness into the world.\u003c\/p\u003e\u003cem\u003eRed Goldfish Promo Edition\u003c\/em\u003e is divided into four parts: \u003cp\u003eThe first section is \"The Why.\" We make the case for why you should leverage purpose. We'll share the meaning behind the red in Red Goldfish and explore the idea that little things can make a huge difference with the metaphor of a goldfish. \u003c\/p\u003e\u003cp\u003eThe second section is \"The What.\" Here we explore the five ways that Promotional Marketing can be connected to supporting nonprofits, sustainable initiatives, and give people a stronger brand connection. We'll share leading-edge case studies in the categories of give back, diversity \u0026amp; inclusion, environmental, experience, and transparency \u0026amp; trust.\u003c\/p\u003e\u003cp\u003eThe third section is \"The How.\" Here we'll share the three-step process for creating and leveraging purpose. First, how to develop a purpose statement. Second, how to create ideas to implement your purpose. Lastly, how to build your action plan. \u003c\/p\u003e\u003cp\u003eThe last section of the book gives you the Five Key Takeaways from Red Goldfish Promo Edition.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50395708948753,"sku":"CIN1952234093VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50404620337425,"sku":"CIN1952234093G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1952234093.jpg?v=1750932529"},{"product_id":"voyage-into-ireland-book-roger-burnett-9781729493939","title":"Voyage Into Ireland","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52997251498257,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52997251957009,"sku":"NIN9781729493939","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781729493939.jpg?v=1767722331"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-roger-burnett.oembed","provider":"World of Books ","version":"1.0","type":"link"}