{"title":"Roger Dooley","description":"\u003cp\u003eDive into the compelling works of Roger Dooley, exploring the intersections of neuroscience, marketing, and consumer behaviour. Gain actionable insights into influencing customer decisions and boosting business results.\u003c\/p\u003e","products":[{"product_id":"brainfluence-book-roger-dooley-9781118113363","title":"Brainfluence","description":"Practical techniques for applying neuroscience and behavior research to attract new customers  Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.   This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.     Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales   Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49519838953745,"sku":"GOR006672147","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49730552987921,"sku":"NGR9781118113363","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50158824358161,"sku":"CIN1118113365VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50378219553041,"sku":"CIN1118113365A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51020610535697,"sku":"NIN9781118113363","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":52105692840209,"sku":"CIN1118113365G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52671417450769,"sku":"NLS9781118113363","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":53121341980945,"sku":"GOR014753966","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1118113365.jpg?v=1763039399"},{"product_id":"coral-reefs-caribbean-the-bahamas-and-florida-book-roger-dooley-9780333674024","title":"Coral Reefs Caribbean The Bahamas and Florida","description":"This handbook covers over 330 species of the most visible and colourful creatures to be found in and around the reefs of the Caribbean, the Bahamas and Florida.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49525459583249,"sku":"GOR001920188","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":53152706396433,"sku":"CIN0333674022G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0333674022.jpg?v=1751071357"},{"product_id":"frictionthe-untapped-force-that-can-be-your-most-powerful-advantage-book-roger-dooley-9781260135695","title":"FRICTIONThe Untapped Force That Can Be Your Most Powerful Advantage","description":"NAMED A \"BEST BUSINESS BOOK OF 2019\" by strategy+business   Annually, $4.6 trillion of merchandise is left in abandoned e-commerce shopping carts.    Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy.    Red tape and over-complicated licenses have contributed to China’s GDP exceeding India’s by $82 trillion over the span of just three decades.   If you’re a business leader, these statistics should give you nightmares. According to science-based marketing and business expert Roger Dooley, they illustrate the real and growing threat of “friction,” which he defines as the unnecessary expenditure of time, effort, or money in performing a task.    In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you’ll be able to establish positive habits and eliminate negative ones—all with the end result of building a company that’s the envy of your industry. Friction takes you step-by-step through the process of:   • Empowering frank conversations • Guiding individual and team behaviors • Getting ahead of friction  • Optimizing the customer experience  • Building a frictionless corporate culture   Combining scientific research with real-life examples of leaders who have conquered business friction, Dooley teaches you how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change.   If you’re in a leadership position, now is the time to declare war on friction—before your competitors do. Stamp out ridiculous rules, pointless procedures, and meaningless meetings. Become a relentless advocate for the customer and for minimizing customer effort. 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Dooley explains how artificial intelligence democratizes sophisticated neuromarketing tools that were once available only to Fortune 500 companies, making powerful customer insight and persuasion techniques accessible to businesses of any size.   The book walks you through the evolution of traditional neuromarketing into ”Neuromarketing 2.0,” where AI-powered tools eliminate the need for expensive lab studies and human behavioral science experts. It offers a comprehensive roadmap for implementing eye tracking, facial coding, biometrics, implicit testing, and advanced AI behavioral techniques that dramatically improve marketing effectiveness while reducing costs and time investment.   Inside the book, you’ll find:     Revolutionary AI prompting strategies that bring world-class behavioral science expertise to your desktop Practical frameworks for leveraging attention, emotion, credibility, and decision architecture to boost conversions Step-by-step guidance for implementing biometric tools and implicit testing without laboratory resources Advanced techniques for creating scarcity, urgency, and FOMO that drive immediate customer action Comprehensive methods for auditing and enhancing empathy in customer communications   Perfect for marketing professionals, business owners, entrepreneurs, and anyone with a stake in customer acquisition and retention, The Persuasion Engine provides actionable strategies that will transform your approach to marketing. 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