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In this fascinating book, Roger Silverstone explores the enigma of television and how it has found its way so profoundly and intimately into the fabric of our everyday lives. His investigation, of great significance to those with a personal or professional interest in media, film and television studies, unravels its emotional and cognitive, spatial, temporal and political significance.  Drawing on a wide range of literature, from psychoanalysis to sociology and from geography to cultural studies, Silverstone constructs a theory of the medium which locates it centrally within the multiple realities and discourses of everyday life. Television emerges from these arguments as the fascinating, complex and contradictory medium that it is, but in the process many of the myths that surround it are exploded.  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This is an attempt to get people to think differently about the media - not just when they are writing essays, but also when they are arguing about media in everyday life.\"   - Simon Frith, University of Stirling       The centrality of the media, all media, to human experience - from the conduct of everyday life, to the exercise of power, to the creation of culture - is inescapable. We live in an intensely mediated world.     Yet the academic study of the media has rarely made its own insights accessible and relevant to those outside its own limited sphere.  Indeed it is constantly under attack for its lack of rigour, apparent failure to address the needs of industry and its inability to tell us anything substantive about the world in which we live.    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