{"title":"Ronald E Rice","description":null,"products":[{"product_id":"public-communication-campaigns-book-ronald-e-rice-9781412987707","title":"Public Communication Campaigns","description":"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50138083557649,"sku":"CIN1412987709G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50734544552209,"sku":"CIN1412987709VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51262212112657,"sku":"NIN9781412987707","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51372736708881,"sku":"GOR008820650","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52138411426065,"sku":"NLS9781412987707","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1412987709.jpg?v=1751425242"},{"product_id":"public-communication-campaigns-book-ronald-e-rice-9780761922063","title":"Public Communication Campaigns","description":"In this fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns.  Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features.  First, an expanded \"sampler\" section including more recent, intriguing and controversial campaigns has been added.  Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns.  Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet\/\/Web-based campaigns. This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50467341140241,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50467342844177,"sku":"GOR010009363","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0761922067.jpg?v=1751075556"},{"product_id":"organizations-and-unusual-routines-book-ronald-e-rice-9780521768641","title":"Organizations and Unusual Routines","description":"Everyone working in and with organizations will, from time to time, experience frustrations and problems when trying to accomplish tasks that are a required part of their role. This is an unusual routine - a recurrent interaction pattern in which someone encounters a problem when trying to accomplish normal activities by following standard organizational procedures and then becomes enmeshed in wasteful and even harmful subroutines while trying to resolve the initial problem. They are unusual because they are not intended or beneficial, and because they are generally pervasive but individually infrequent. They are routines because they become systematic as well as embedded in ordinary functions. Using a wide range of case studies and interdisciplinary research, this book provides researchers and practitioners with a new vocabulary for identifying, understanding, and dealing with this pervasive organizational phenomenon, in order to improve worker and customer satisfaction as well as organizational performance.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51003227865361,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51003230486801,"sku":"NIN9780521768641","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52404958363921,"sku":"NLS9780521768641","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0521768640.jpg?v=1750879241"},{"product_id":"public-communication-campaigns-book-ronald-e-rice-9780803932630","title":"Public Communication Campaigns","description":"In 1981 the first edition of Public Communication Campaigns  effectively presented the state of the art in public communication campaigns. Program managers, policymakers, administrators, and evaluators brought together valuable perspectives on influencing public knowledge, attitudes, and behavior.  The second edition of Public Communication Campaigns continues this tradition, bringing to bear the continual advances--and challenges  --in campaign theorizing and research over the past decade.  Original chapters from the first edition are significantly revised, providing a fuller body of research and experience. Relevant case studies such as the Stanford Heart Disease Prevention Project and studies of cancer and antismoking campaigns serve to broaden and enrich these discussions.  New chapters include a highly innovative campaign sampler that sketches 11 notable campaigns and their implications, and provides historical context for more recent studies. Here is a tutorial on formative evaluation, a discussion of community campaigns, a systems-based evaluation planning methodology, an evaluation of television soap operas as campaign tools, and timely analyses of the conduct of political campaigns and the use of persuasion in adolescent AIDS prevention campaigns. An insightful closing chapter by Larry Wallack challenges some of the basic campaign assumptions about the role of mass media.  Like its enlightening predecessor, this volume will play an  important role in communication efforts to improve the lives of individuals and society by scholars, policy makers, researchers, practitioners, planners, and evaluators.  \"Most readers will find the book valuable. . . . The book′s scope guarantees some sustenance for all. . . . It packages some impressive pieces by researchers of theoretical and methodological sophistication who have applied their expertise to specific problems. . . . For those interested in the present state of thinking about public communication campaigns, this volume is most useful.\"  --Canadian Journal of Communication","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51327472926993,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51327475450129,"sku":"CIN0803932634VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52402844172561,"sku":"NLS9780803932630","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0803932634.jpg?v=1750979669"},{"product_id":"internet-and-health-communication-book-ronald-e-rice-9780761922339","title":"The Internet and Health Communication","description":"With the popularity of the Internet on the rise, more and more people are turning to their computers for health information, advice, support and services. With its information based firmly on research, The Internet and Health Communication provides an in-depth analysis of the changes in human communication and health care resulting from the Internet revolution. The contributors, representing a wide range of expertise, provide an extensive variety of examples from the micro to the macro, including information about HMO web sites, Internet pharmacies, and web-enabled hospitals, to vividly illustrate their findings and conclusions.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52337576378641,"sku":"NLS9780761922339","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53363714851089,"sku":"NIN9780761922339","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780761922339.jpg?v=1758167085"},{"product_id":"organizations-and-unusual-routines-book-ronald-e-rice-9781107683143","title":"Organizations and Unusual Routines","description":"Everyone working in and with organizations will, from time to time, experience frustrations and problems when trying to accomplish tasks that are a required part of their role. 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