{"title":"Ronald Kleverlaan","description":null,"products":[{"product_id":"equity-crowdfunding-book-ronald-kleverlaan-9780473377984","title":"Equity Crowdfunding","description":"\u003cstrong\u003eRaise Money \u0026amp; Gain Exposure At The Same Time \u003c\/strong\u003e\u003cp\u003eTired of fruitless pitch meetings with investors and the limitations of trying to grow a business through bootstrapping?\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEquity crowdfunding is a new, fresh alternative to Silicon Valley venture capital. Hundreds of thousands, or even millions of dollars, can be raised by offering shares in your startup to members of the public.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eGaining marketing exposure and raising business funding are #1 and #2 on the priority list for many entrepreneurs. But they were always separate activities - first raise the money, then spend it on marketing. Until now \u003cbr\u003e\u003c\/p\u003e\u003cstrong\u003eA New Hybrid of Venture Capital \u0026amp; Kickstarter.\u003c\/strong\u003e\u003cbr\u003e\u003cp\u003eEquity crowdfunding is a new form of investment banking for startups, small business and new business, enabled by advances in fintech.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe entrepreneurs set their own offer terms, retain their company culture, and bring on dozens, or even hundreds of shareholders and gain all the promotional benefits that come with a larger 'crowd'.\u003c\/p\u003e\u003cp\u003eAnd unlike the rewards crowdfunding offered by sites like Kickstarter and Indiegogo, equity crowdfunding allows a company to offer shares, instead of a pre-ordered product. This means it can be used by more varied business models, and typically attracts a lot more money. If you are successful at equity crowdfunding, your days of bootstrapping your product launch will be over  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eThis Book Will Show You How.\u003c\/strong\u003e\u003cbr\u003e\u003cp\u003eEquity crowdfunding offers amazing potential for startups and growing companies, but it is also a very steep learning curve. Many companies begin with no real idea of how to choose a platform, how to craft their pitch, or what they should be doing to drive people to their offer page and invest.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe author, Nathan Rose, comes from an investment banking background, advising companies on initial public offerings. Now, he brings the same practical experience to new business, small business, and startups.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cstrong\u003eIn this step-by-step guide, you will learn: \u003c\/strong\u003e\u003cp\u003e- The forces in fintech which have brought equity crowdfunding to where it is today\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- A comparison with business funding through bootstrapping, family \u0026amp; friends, incubators, Silicon Valley venture capital, and Kickstarter.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- The biggest mistakes that can kill an offer before it has even begun\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- How to build critical momentum - one company raised 1 million in 96 seconds \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- How to construct a marketing plan to get people literally counting down to your launch\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- How to salvage an offer which is stuck, and re-ignite the momentum\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- What past campaigns wished they had known before they had started\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- The incredible impact equity crowdfunding can have on your business and profile\u003c\/p\u003e\u003cstrong\u003eThe World's Most Comprehensive Resource\u003c\/strong\u003e\u003cp\u003eThe very best strategies from 20 real companies who have used equity crowdfunding to raise millions of dollars, euros and pounds. And the expert advice from 12 market-leading platforms at the forefront of the equity crowdfunding revolution.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFeaturing contributions from the United Kingdom, the United States, France, the Netherlands, Germany, Sweden, Finland, Estonia, Canada, the Middle East, Australia and New Zealand.\u003c\/p\u003e\u003cp\u003eThe only book necessary for startups, incubators, accelerators, co-working spaces, universities, education institutions, and business networks.\u003c\/p\u003e\u003cstrong\u003eBuy this book to learn everything about equity crowdfunding... from the ground up.\u003c\/strong\u003e\u003cbr\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49797115150609,"sku":"CIN0473377985G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52460331106577,"sku":"GOR010775576","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":52635917648145,"sku":"GOR014573646","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0473377985.jpg?v=1751229732"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-ronald-kleverlaan.oembed","provider":"World of Books ","version":"1.0","type":"link"}