{"title":"Ross Brennan","description":null,"products":[{"product_id":"business-to-business-marketing-book-ross-brennan-9781849201568","title":"Business-to-Business Marketing","description":"The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined.         - Featuring updated case studies and a range of new examples.    - Incorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainability.     - Extended coverage of Key Account Management    - Online lecturer support including PowerPoint slides and key web links        Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to advanced undergraduate and to postgraduate students of marketing, management and business studies.        Praise for the Second Edition:        ′I found that the first edition of Brennan, Canning and McDowell′s text was excellent for raising students′ awareness and understanding of the most important concepts and phenomena associated with B2B marketing. The second edition should prove even more successful by using several new case studies and short ′snapshots′ to illustrate possible solutions to common B2B marketing dilemmas, such as the design and delivery of business products and services, the selection of promotional tools and alternative routes to market. The new edition also deals clearly with complex issues such as inter-firm relationships and networks, e-B2B, logistics, supply chain management and B2B branding′ - Michael Saren, Professor of Marketing, University of Leicester        ′This textbook makes a unique contribution to business-to-business teaching:  not only does it provide up-to-date cases and issues for discussion that reach to the heart of business-to-business marketing; it also brings in the latest academic debates and makes them both relevant and accessible to the readers.  A fantastic addition to any library or course′ - Dr Judy Zolkiewski, Senior Lecturer in Business-to-Business Marketing, Manchester Business School        ′The advantage of the approach taken by Brennan and his colleagues is that this book manages to convey both the typical North American view of B2B marketing as the optimisation of a set of marketing mix variables, and the more emergent European view of B2B Marketing as being focused on the management of relationships between companies. This updated second edition sees the addition of a number of ′snapshots′ in each chapter that bring the subject alive through the description of current examples, as well as some more expansive end-of-chapter case studies. It is truly a most welcome addition to the bookshelves of those students and faculty interested in this facet of marketing′ - Peter Naudé, Professor of Marketing, Manchester Business School        ′The strength of this text lies in the interconnection of academic theory with real world examples. Special attention has been given to the role that relationships play within the Business-to business environment, linking these to key concepts such as segmentation, targeting and marketing communications, which importantly encompasses the role personal selling as relationshipmmunications building and not just order taking. With good coverage of international cultural differences this is a valuable resource for both students of marketing and sales′ - Andrew Whalley, Lecturer in Business-to-Business Marketing, Royal Holloway University of London        ′The text provides an authoritative, up-to-date review of organisational strategy development and ′firmographic′ market segmentation. It provides a comprehensive  literature review and empiric examples through a range of relevant case studies. The approach to strategy formulation, ethics and corporate social responsibility are especially strong′ - Stuart Challinor, Lecturer in Marketing, Newcastle University        ′This revised second edition offers an excellent contemporary view of Business-to-Business Marketing. Refreshingly, the text is packed with an eclectic mix of largely European case studies that make for extremely interesting reading. It is a ′must read′ for any undergraduate or postgraduate Marketing student′ - Dr Jonathan Wilson, Senior Lecturer, Ashcroft International Business School, Anglia Ruskin University, Cambridge","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49523396444433,"sku":"GOR004749386","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49938757157137,"sku":"GOR006186914","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1849201560.jpg?v=1751027714"},{"product_id":"business-to-business-marketing-book-ross-brennan-9781473973442","title":"Business-to-Business Marketing","description":"Suitable for students taking B2B marketing modules, this title takes in both European and US approaches to form a balanced, globally minded text. It covers both the theory and practice of global business-to-business marketing. 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Each chapter contains a detailed case study to further engage the reader with the topics examined.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49571088990481,"sku":"GOR007518695","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50383742533905,"sku":"CIN1446273733G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1446273733.jpg?v=1751422402"},{"product_id":"contemporary-strategic-marketing-book-ross-brennan-9780230507203","title":"Contemporary Strategic Marketing","description":"An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.  Accompanying online resources for this title can be found at bloomsburyonlineresources.com\/contemporary-strategic-marketing-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49572378968337,"sku":"GOR002845302","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50013078389009,"sku":"GOR001784354","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52663703077137,"sku":"NLS9780230507203","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0230507204.jpg?v=1761646330"},{"product_id":"business-to-business-marketing-book-ross-brennan-9781529791501","title":"Business-to-Business Marketing","description":"The leading, authoritative, comprehensive and only updated textbook for teaching and learning B2B Marketing!","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49748872593681,"sku":"NGR9781529791501","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51033793265937,"sku":"NIN9781529791501","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51916029296913,"sku":"GOR014459520","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52675269361937,"sku":"NLS9781529791501","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1529791502.jpg?v=1750990311"},{"product_id":"business-to-business-marketing-book-ross-brennan-9781526494405","title":"Business-to-Business Marketing","description":"Brennan, Canning \u0026amp; McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies.       New to the 5th edition:      Coverage throughout of digital transformation and social responsibility in business markets  ‘Scenario’ boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles.  Examples and case studies covering ethics and bribery, circular economy, machine learning, artificial intelligence and blockchain to reflect developments in the b2b marketing environment  Further and updated company content, including brands such as Barry Callebaut, Embraer, Flokk, Givaudan, ING, Ingersoll Rand and Pret-a-Manger  Updated online resources, including author-selected SAGE journal articles and videos supporting each chapter.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50052209344785,"sku":"GOR013847074","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50388461125905,"sku":"CIN152649440XVG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/152649440X.jpg?v=1751118700"},{"product_id":"business-to-business-marketing-book-ross-brennan-9781526494399","title":"Business-to-Business Marketing","description":"Brennan and Canning cover the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating thesubject with a widerange of learning features andcase studies.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50230675931409,"sku":"CIN1526494396G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50379233722641,"sku":"CIN1526494396A","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52222894604561,"sku":"GOR011910054","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1526494396.jpg?v=1751244378"},{"product_id":"hidden-destination-book-ross-brennan-9781892525000","title":"Hidden Destination","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50460074639633,"sku":"CIN1892525003G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1892525003.jpg?v=1750834766"},{"product_id":"business-to-business-marketing-book-ross-brennan-9781529791518","title":"Business-to-Business Marketing","description":"Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing.  New to this sixth edition:      Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter    The textbook is suitable for students taking a b2b\/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b\/industrial marketing.  Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK.  Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France.  Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51034002522385,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51034005111057,"sku":"NIN9781529791518","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52674903802129,"sku":"NLS9781529791518","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1529791510.jpg?v=1751021937"},{"product_id":"business-to-business-marketing-book-ross-brennan-9781473905818","title":"Business-to-Business Marketing","description":"The Third Edition offers the same accessible clarity of insight, combined with updated and engaging examples. 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