{"title":"S Medlik","description":null,"products":[{"product_id":"understanding-tourism-book-s-medlik-9780750643528","title":"Understanding Tourism","description":"Understanding Tourism examines tourism in 1000 questions and answers. It is intended for students and teachers of tourism worldwide, those who earn their living through tourism or who simply like being tourists, expecially if they enjoy quizzes.  Students need to know what progress they are making, to test and consolidate their knowledge. Teachers need to know their students' progress, any learning problems, what parts of the syllabus are going down well or proving difficult. Both need feedback.  Arranged in ten parts, which broadly correspond to most syllabus elements studied in schools, colleges and universities, the wide-ranging repertoire also includes such topics as who was who in tourism in the UK and worldwide; what Prime Ministers thought about tourism; who are UK and world leaders in tourism; UK, US, Australian and Caribbean tourism in figures; US versus UK language; the language of North of the (English) border; creative marketing campaigns and messages.  Professor Medlik is an author, consultant and educator with more than 30 years of involvement in tourism. He held several senior academic appointments in Britain and other countries, advised a number of companies, as well as tourism, educational and other organizations, and was the first chairman of the Tourism Society. 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It examines the hotel as a business providing commercial hospitality, focusing on markets, money and people, and using examples from hotel operations throughout the world. The new material includes a comprehensive profile of the hotel business in the 1990s and contains data, quotes and extracts from a wide range of authoritative industry sources. This text should be of interest to the practitioner, whether owner, director or manager. It can help to organize and formalize what might have been learnt in a less sympathetic way by experience and will contribute to a more balanced view of the business. Newcomers to hotels and others with a professional interest in understanding them should find the book a suitable introduction to the hotel industry.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49595016282385,"sku":"GOR004615401","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750620803.jpg?v=1751361301"},{"product_id":"tourism-and-hospitality-in-the-21st-century-book-s-medlik-9780750646765","title":"Tourism and Hospitality in the 21st Century","description":"An examination of the tourism and hospitality industries in the 21st century. It explores global dimensions, patterns and trends; provides a view of the external environment in which tourism and hospitality industries operate; reviews past, present and future tourism and hospitality research; considers trends in world population and standard of living; examines current and likely future trends and developments in work and leisure; and considers how tourism and future tourists may differ from today's tourism and tourists.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49601914077457,"sku":"GOR004198847","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750646764.jpg?v=1751010465"},{"product_id":"tourism-and-hospitality-in-the-21st-century-book-s-medlik-9780750656276","title":"Tourism and Hospitality in the 21st Century","description":"'Tourism and Hospitality in the 21st Century' is a collection of essays which consider the future of tourism and hospitality. The international team of contributors represent a wide range of interests involved in tourism and hospitality.   Divided into three parts, this book analyses:  · Global dimensions, patterns and trends -demographic, social, economic and technical · Regional development of such areas as Africa, Asia, Europe and America, among others  · The future of various sectors within the industries - such as transport, tourist attractions, coastal resorts and timesharing.  'Tourism and Hospitality in the 21st Century' is suitable for: senior personnel in private and public sector tourism and hospitality operations; international and national official tourism bodies and other organizations; universities and other higher education institutions; universitties and other higher education institutions; consultancy; finance, construction and supply industries; and as a reference point for students.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49658933903633,"sku":"GOR005590610","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51342233338129,"sku":"GOR002669582","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750656271.jpg?v=1751232883"},{"product_id":"understanding-tourism-book-s-medlik-9781138130944","title":"Understanding Tourism","description":"Understanding Tourism examines tourism in 1000 questions and answers. 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