{"title":"Saad Gad","description":null,"products":[{"product_id":"consuming-instinct-book-saad-gad-9781633886438","title":"The Consuming Instinct","description":"In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives-namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals.For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves-this is a fascinating read.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49551450439953,"sku":"GOR011004855","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50303735136529,"sku":"CIN1633886433G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51040618742033,"sku":"NIN9781633886438","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52691312247057,"sku":"NLS9781633886438","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1633886433.jpg?v=1769508508"},{"product_id":"suicidal-empathy-book-gad-saad-9780063446533","title":"Suicidal Empathy","description":"AN INSTANT #1 NEW YORK TIMES BESTSELLER    The bestselling author of The Parasitic Mind shows why empathy in politics leads to civilizational collapse.    What happens when a society elevates victimhood to a virtue and decides that punishment is cruel? You get the disease Dr. Gad Saad calls suicidal empathy. And the West may be terminally infected.    In his new book, Suicidal Empathy, Saad unleashes a blistering critique of maladaptively irrational altruism that has gripped our culture. This mind parasite hijacked the empathy module of our progressive elite, leading to a catastrophic miscalibration of moral priorities. The results are everywhere: from coddling violent criminals to protecting rapists to branding self-defense as toxic behavior. We are witnessing a civilization in rapid decline. Lunatic policies are instituted because we prioritize the feelings of ostensibly marginalized groups over The Truth, criminals over victims, and squatters over homeowners. This is not humane; it’s an active dismantling of the pillars that keep us safe and free.    This crisis of empathy creates a horrifying system of inverse morality where the strong and successful are demonized, and the destructive are celebrated. Just look at the insane inversions we tolerate daily: we prefer illegal migrants over our own legal citizens and veterans, permit drug addicts to threaten children’s safety in parks, and elevate transgender 'women' above biological women in sports and safe spaces. Common sense is dying in a deluge of misguided compassion.    Suicidal Empathy is your wake-up call. Stop ignoring your survival instincts in the name of political correctness. This isn't just misguided policy; it is the ultimate expression of a culture actively choosing its own demise.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":52725686010129,"sku":"NGR9780063446533","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53472899399953,"sku":"NIN9780063446533","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53646562328849,"sku":"CIN0063446537VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":53659131576593,"sku":"NLS9780063446533","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780063446533.jpg?v=1780394209"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-saad-gad.oembed","provider":"World of Books ","version":"1.0","type":"link"}