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The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Real world applications illustrate concepts covered, focus on the communication implications of business outcomes, and provide opportunities for extended learning and discussion.   This book is an essential resource for advanced undergraduate and graduate students, as well as professional corporate communicators ready to enhance their influence and advance their careers with business acumen.  An accompanying website, blog, email, and social media platforms provide additional resources, interaction, commentary, and responses to questions from educators and practitioners, as well as teaching materials for educators, at www.thecommunicatorsmba.com.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":50697990406417,"sku":"NGR9780367430085","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51001506398481,"sku":"NIN9780367430085","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52475788525841,"sku":"NLS9780367430085","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367430088.jpg?v=1750942082"},{"product_id":"business-for-communicators-book-sandra-duh-9780367430078","title":"Business for Communicators","description":"Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments.  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New Media and Public Relations is well-suited for advanced undergraduate and graduate courses in public relations principles, management, case studies, and strategy, as well as courses in corporate communication, marketing communication, integrated marketing communication, and digital communication.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":52085174993169,"sku":"NGR9781433132735","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52474654654737,"sku":"NLS9781433132735","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781433132735.jpg?v=1756815199"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-sandra-duh.oembed","provider":"World of Books ","version":"1.0","type":"link"}