{"title":"Óscar J Martín García","description":null,"products":[{"product_id":"teaching-modernization-book-scar-garca-9781789205459","title":"Teaching Modernization","description":"Amid the Cold War and global student protests, transnational forces significantly shaped the modernization of educational systems in Spain and Latin America during the 1960s and 1970s. Each study sheds new light on the transnational circulation of modernization discourses, practices, and ideology within the sphere of education.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49611151606033,"sku":"GOR012815122","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49737111077137,"sku":"NGR9781789205459","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53591996956945,"sku":"GOR014972815","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/178920545X.jpg?v=1770286863"},{"product_id":"machineries-of-persuasion-book-no-contributor-9783110557923","title":"Machineries of Persuasion","description":"Over the last two decades, public diplomacy has become a central area of research within Cold War studies. Yet, this field has been dominated by studies of the United States' soft power practices. However, the so-called 'cultural dimension' of the Cold war was a much more multifaceted phenomenon. Little attention has been paid to European actors' efforts to safeguard a wide range of strategic and political interests by seducing foreign publics.    This book includes a series of works which examine the soft power techniques used by various European players to create a climate of public opinion overseas which favored their interests in the Cold war context.    This is a relevant book for three reasons. First, it contains a wide variety of case studies, including Western and Eastern, democratic and authoritarian, and core and peripheral European countries. Second, it pays attention to little studied instruments of public diplomacy such as song contests, sport events, tourism and international solidarity campaigns. Third, it not only concentrates on public diplomacy programs deployed by governments, but also on the role played by some non-official actors in the cultural Cold War in Europe","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51242649223441,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51242650960145,"sku":"NIN9783110557923","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52338289803537,"sku":"NLS9783110557923","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3110557924.jpg?v=1751284590"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-scar-j-martn-garca.oembed","provider":"World of Books ","version":"1.0","type":"link"}