{"title":"Scott Cochrane","description":null,"products":[{"product_id":"your-creative-mind-book-scott-cochrane-9781632650443","title":"Your Creative Mind","description":"Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find itself in a performance plateau that it cannot seem to break out of. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eIn Your Creative Mind\u003c\/i\u003e, you will discover an entirely different approach to the creative process. You will learn: \u003cbr\u003e\u003cli\u003eHow to catapult your company out of a performance plateau and into dynamic growth, expansion, and market leadership.\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eHow to move beyond classic groupthink and unleash your true creative power.\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eHow to become a trend leader and paradigm shifter by harnessing the secrets of the power of creation.\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eHow to innovate your way into the most beneficial business relationships you can imagine. \u003cp\u003e\u003c\/p\u003eUsing the practical techniques and steps described in \u003ci\u003eYour Creative Mind\u003c\/i\u003e will infuse your company with creative power and drive innovation. Break free of business as usual and create the dynamic growth you deserve\u003c\/li\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49529525338385,"sku":"GOR013365654","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50386406899985,"sku":"CIN1632650444G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50883824386321,"sku":"CIN1632650444VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1632650444.jpg?v=1751409048"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-scott-cochrane.oembed","provider":"World of Books ","version":"1.0","type":"link"}