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Reach a targeted and influential audience using the medium that's gone from underground scene to mainstream. How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You'll get tips for targeting your audience, refining your content, integrating various technologies, and profiting from your podcast. You'll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees.     Subscribe to, download, and listen to podcasts  Get the right hardware and software  Plan, record, edit, and release your own podcast  Incorporate music, sweeps, interviews, and other elements  Connect with listeners using blogs, live chats, and user-created content Profit from your podcast through advertising, networking, and merchandising Tap into support services for help with production, hosting, bandwidth, and more Create customer-focused or business-to-business podcasts","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49647471886609,"sku":"GOR004585355","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50337865302289,"sku":"CIN0072263946VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":50999346331921,"sku":"NIN9780072263947","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51744326942993,"sku":"CIN0072263946G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0072263946.jpg?v=1751069388"},{"product_id":"public-relations-on-the-net-book-shel-holtz-9780814471524","title":"Public Relations on the Net","description":"Everyone knows about the Internet as a way to market and sell, yet few organizations have experienced even a fraction of the Net's power for true public relations. 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Havens provide step–by–step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty–first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog\/new media \"netiquette\" an important but often misunderstood part of engaging in transparency.  Your purchase of Tactical Transparency Includes a One Year Subscription to Fast Company ($10 value). 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