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The arrival of the novel coronavirus, COVID-19 dealt the industry a vicious blow.  It is forecast that due to this pandemic, the number of international tourist arrivals will fall by at least 60-80% in 2020, putting millions of jobs at risk. The industry will recover, but travel will never be the same again.  COVID-19 and Travel: impacts, responses and outcomes examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future. It examines issues such as:  •\tWhy the COVID-19 outbreak and travel were inextricably linked; •\tHow the different sectors of the industry adapted to the crisis; •\tCrisis communication strategies employed by organizations in response to the crisis; •\tHow travellers were impacted by the crisis; •\tThe social, economic and environmental impacts of the pandemic; •\tThe future of travel after COVID-19.  The book has a thorough user-friendly pedagogic structure and is accompanied by a website which contains an instructor’s guide that includes chapter questions and model answers, a test bank, PowerPoint slides for each chapter, and short videos to accompany the cases.    The impacts of this pandemic change daily, and the crisis is still fluid.  To this end, the book will be updated regularly with online articles that can be found on the book’s website at: www.goodfellowpublishers.com\/COVID19 Must have reading for all tourism students, educators, and practitioners all over the world and the ‘go to’ text on the subject of COVID-19 and its impact on travel.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52664434295057,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52664435147025,"sku":"NLS9781911635703","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781911635703.jpg?v=1762274612"},{"product_id":"golf-tourism-book-simon-hudson-9781908999931","title":"Golf Tourism","description":"Since the first edition of this widely acclaimed text the landscape of Golf Tourism has changed considerably. A focus on family holidays has emerged, with an increased emphasis on the customization of vacations. Marketers are more inventive, packaging golf with wine, cycling, food and spas. Expectations have also increased in terms of customer service and value for money, and technology and social media have revolutionized both the decision-making process and booking procedures for golf holidays. Golf continues to represent the largest sports-related travel market valued at £30 billion with over 50 million golf tourists travelling the world to play on some of the estimated 40,000 courses. Golf Tourism is the leading text for both students and practitioners and the completely updated and revised new edition discusses the latest issues.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52664454349073,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52664455135505,"sku":"NLS9781908999931","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781908999931.jpg?v=1762274660"},{"product_id":"marketing-for-tourism-hospitality-events-book-simon-hudson-9781529628074","title":"Marketing for Tourism, Hospitality \u0026 Events","description":"This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.      The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual.       Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe.       This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events.      Simon Hudson is a tourism and hospitality professor at the University of South Carolina.      Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52675660153105,"sku":"NLS9781529628074","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781529628074.jpg?v=1762302414"},{"product_id":"customer-service-for-hospitality-and-tourism-book-simon-hudson-9781917433112","title":"Customer Service for Hospitality and Tourism","description":"New for this edition: •\tFully revised and updated throughout; •\tThree new cases on sustainability and customer service and updated cases throughout.  •\tBrand new chapter on ‘Customer service and sustainability’ covering topics such as: The role of customer service in promoting sustainability; How sustainable practices lead to customer loyalty; How service quality perception affects the authenticity of sustainability initiatives; and three new case studies showing customer service and sustainability in practice. •\tNew and extended material and case studies on AI and its influence on customer service. \t A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. In essence it is the ‘whys’ and ‘hows’of customer service. Fully updated with current statistics, trends, and examples, it is full of up to date references to all the latest research from both academic and practitioner literature. Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally.  The fourth edition of this book – like the first and second - is easy to read, very current, and full of references to all the latest research. It  contains brand new material on issues surrounding sustainability and AI in the context of customer services, as well three brand new cases associated with these topics and a brand new chapter on ‘Customer service and sustainability’ covering topics such as: The role of customer service in promoting sustainability; How sustainable practices lead to customer loyalty; How service quality perception affects the authenticity of sustainability initiatives; and three new case studies showing customer service and sustainability in practice.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52685362037009,"sku":"NLS9781917433112","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781917433112.jpg?v=1762325404"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-simon-hudson.oembed","provider":"World of Books ","version":"1.0","type":"link"}