{"title":"Stacy Landreth Grau","description":null,"products":[{"product_id":"marketing-for-nonprofit-organizations-book-stacy-landreth-grau-9780190615444","title":"Marketing for Nonprofit Organizations","description":"Successful nonprofit marketing will help organizations capture the attention of donors, volunteers, legislators, and service consumers so that they can control the future of their organization. This book provides an indispensable overview of marketing for nonprofits from a strategic standpoint. Readers will learn how to integrate the most important aspects of marketing-including branding, social media, market research, and outcome measurements-into the very fabric of an organization's mission.  Landreth Grau integrates research-based insights, and practice-based innovations with a comprehensive introduction to the basics of marketing for the benefit of small- and medium-sized organizations. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49513592062225,"sku":"CIN0190615443G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50098043748625,"sku":"CIN0190615443VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52534439084305,"sku":"NLS9780190615444","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0190615443.jpg?v=1751388796"},{"product_id":"marketing-for-nonprofit-organizations-book-stacy-landreth-grau-9781935871439","title":"Marketing for Nonprofit Organizations","description":"Successful nonprofit marketing will help organizations capture the attention of donors, volunteers, legislators, and service consumers so that they can control the future of their organization. This book provides an indispensable overview of marketing for nonprofits from a strategic standpoint. Readers will learn how to integrate the most important aspects of marketing-including branding, social media, market research, and outcome measurements-into the very fabric of an organization's mission. \u003cp\u003e\u003c\/p\u003eLandreth Grau integrates research-based insights, and practice-based innovations with a comprehensive introduction to the basics of marketing for the benefit of small- and medium-sized organizations. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization.\u003cbr\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50317314949393,"sku":"CIN1935871439G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53051516322065,"sku":"CIN1935871439VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1935871439.jpg?v=1751413756"},{"product_id":"celebrity-2-0-book-stacy-landreth-grau-9781637422083","title":"Celebrity 2.0","description":"Social media influencers rule the world!  Gone are the days of worshipping movie stars and athletes only for their talent. Everyday people are fast becoming the new celebrities and thus influencers for Millennials and Generation Z. In the past few years, social media influencers dominate pop culture and brands are eager to work with them to build their brands. From music to gaming; from fashion to sports; from wellness to lifestyle branding there are more than 50 million people calling themselves \"creators\" and many are influencers amassing a highly engaged community. For brands, what are the most effective ways to identify and cultivate influencers and support content creation?  This book is for anyone who wants to understand the landscape of influencer marketing with an eye for collaborations between influencers and companies. Perfect for brand managers and agency professionals, up and coming influencers, and students wanting to enter this exciting field of marketing, this book combines practical advice and examples with an overview of the academic insights to date. 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Celebrity 2.0: The Role of Social Media Influencer Marketing to Build Brands is a great primer to the influencer marketing ecosystem and the influencer marketing relationship framework to learn how content marketing, native advertising and content marketing all come together.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51041660436753,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51041663549713,"sku":"NIN9781637422083","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52151104045329,"sku":"NLS9781637422083","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1637422083.jpg?v=1763484821"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-stacy-landreth-grau.oembed","provider":"World of Books ","version":"1.0","type":"link"}