{"title":"Stan Phelps","description":"\u003cp\u003eDelve into the insightful world of Stan Phelps, where customer experience takes centre stage. Discover a collection of books dedicated to understanding and improving business through customer-centric strategies.\u003c\/p\u003e","products":[{"product_id":"what-s-your-purple-goldfish-book-stan-phelps-9780984983803","title":"What's Your Purple Goldfish?","description":"What's Your Purple Goldfish is about differentiation via added value. Marketing to your existing customers via G.L.U.E. (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth. \u003cp\u003e Praise for WYPG? \u003c\/p\u003e\u003cp\u003e In business you must do something that's above and beyond what's expected. Phelps shows the ingredients behind creating signature extras that are unconventional and innovative. Every business should be asking themselves, What's our Purple Goldfish? \u003c\/p\u003e\u003cp\u003e -Tony Hsieh, NY Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. \u003c\/p\u003e\u003cp\u003e Influence isn't a score, it is the ability to cause, effect or change behavior. Phelps shows marketers how to add that 'little something extra' that influences consumer behavior and drives word of mouth. \u003c\/p\u003e\u003cp\u003e - Brian Solis, Author of The End of Business as Usual, Named a Top 2011 Business Book by Publisher's Weekly \u003c\/p\u003e\u003cp\u003e What's Your Purple Goldfish? is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world class brand  (I just hope my competition doesn't find this book.) \u003c\/p\u003e\u003cp\u003e - Chris Zane, Author of Reinventing the Wheel - The Science of Creating Lifetime Customers \u003c\/p\u003e\u003cp\u003e Stan's approach of delivering the unexpected, lagniappes, is a great way to break from the pack and instill a mindset of customer delight across your company. \u003c\/p\u003e\u003cp\u003e - Bruce Temkin, Author of The 6 Laws of Customer Experience \u003c\/p\u003e\u003cp\u003e Your project has been an inspiration. I've talked about it many times, and included links in my articles. CEM can be complicated, but your examples show that with some creativity, companies can stand out by doing a little something extra. \u003c\/p\u003e\u003cp\u003e - Bob Thompson CEO of CustomerThink.com, the world's largest community dedicated to customer-centric business, Author of CrowdService: Harnessing the Wisdom of Crowds in Customer Service and Support \u003c\/p\u003e\u003cp\u003e What's Your Purple Goldfish? busts a myth and reveals a simple truth about customer service. Stan uncovers the recipe for creating signature added value that increases customer satisfaction and drives positive word of mouth. \u003c\/p\u003e\u003cp\u003e - Barry Moltz, Author of Bounce, Crazy and B-A-M \u003c\/p\u003e\u003cp\u003e What's Your Purple Goldfish? is unique in that it doesn't leave you asking 'Now what?' after you've read it. It's filled with actual illustrations of what successful businesses are doing right now to differentiate themselves and add value to their customers' experiences. \u003c\/p\u003e\u003cp\u003e - Steve Curtin \u003c\/p\u003e\u003cp\u003e What's Your Purple Goldfish? is a great guidebook full of real-world examples business owners can use to increase great experiences to delight and surprise their customers. Read this book before your competitors do or be left in the dust. \u003c\/p\u003e\u003cp\u003e - Phil Gerbyshak, Author \/ co-author of 10 Ways to Make it Great  and #Twitterworks \u003c\/p\u003e\u003cp\u003e I have been a huge fan and contributor to The Purple Goldfish Project since inception because many companies talk about being 'customer centric' but few actually are. This project is a reflection of all those great companies that are getting it right every day, winning the hearts and minds of their customers one customer at a time  \u003c\/p\u003e\u003cp\u003e - Paul Dunay, Author of Facebook Marketing for Dummies \u003c\/p\u003e\u003cp\u003e At the heart of the marketing lagniappe concept lies the truth that we cannot simply meet the expectations of customers. Every experience starts with a person who had a need they would trade something of value to have solved. Lagniappe can create the difference between needs not solved or solved poorly, and needs solved so well we happily tell others of the experience. Purple Goldfish, crafted wisely in customer experiences, can be the difference between mediocre and great business performance. \u003c\/p\u003e\u003cp\u003e - Linda Ireland, Author of Domino: How Customer Experience Can Tip Everything In Your Business Toward Better Financial Performance \u003c\/p\u003e\u003cp\u003e How do you stand out in a sea of samen\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49515019534609,"sku":"GOR006208521","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50414974107921,"sku":"CIN0984983805VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51010535719185,"sku":"NIN9780984983803","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":52106046013713,"sku":"CIN0984983805G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53507444375825,"sku":"GOR010285294","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0984983805.jpg?v=1750916703"},{"product_id":"what-s-your-golden-goldfish-book-stan-phelps-9780984983827","title":"What's Your Golden Goldfish","description":"What's Your Golden Goldfish is based on the simple premise that all customers and employees are not created equal. For most businesses, 80% of profitability is driven by the top 20% of customers and employees. These are simply your Vital Few. The book focuses on 9 different ways to do the little extras to promote customer advocacy and drive employee engagement with these key stakeholders. The Golden Goldfish is the third book in the goldfish trilogy. The first book was an Amazon Best Seller entitled, What's Your Purple Goldfish. Purple focused on customers. The second book, What's Your Green Goldfish focused on employees. The trilogy of books are based on crowd sourcing projects that drew over 2,200 examples.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49790345281809,"sku":"CIN0984983821G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50763676909841,"sku":"CIN0984983821VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51097326420241,"sku":"NIN9780984983827","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0984983821.jpg?v=1750916704"},{"product_id":"blue-goldfish-using-technology-data-and-analytics-to-drive-both-profits-and-prop-book-stan-phelps-evan-carroll-9780984983834","title":"Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets (Blue Goldfish 1.0 and 2.0)","description":"English summary: This book scrutinizes the growing passion for discussion in everyday life in Western Germany - from the attempt of the Western Allies to teach forum discussions as a tool of democrcay up to the hope of 68ers to solve sexual problems through night long group discussions. German text. German description: In Deutschland wird viel diskutiert - im Fernsehen, in der Schule und im Ehebett. Dabei dienen argumentative Gesprache nicht notwendig dem Erkenntnisgewinn, sondern etwa auch der Profilierung in maskulinen Rankespielen oder der Erniedrigung in Beziehungskrisen. Wer ausschliesslich auf den eigentumlich zwanglosen Zwang des besseren Argumentes (Jurgen Habermas) hofft, wird oft enttauscht. Warum nehmen Menschen dennoch an Fernseh-, Seminar- oder Podiumsdiskussionen teil, welche Regeln bilden sich in mundlicher Interaktion heraus und wie hat sich die Bereitschaft zu diskutieren im Zeitverlauf verandert? Wer hatte ein Interesse daran, Diskussionen im Alltag zu verankern, wer profitierte von der Gesprachsform, und wer fiel ihr zum Opfer? Oder anders: Was ist die Kulturgeschichte des besseren Arguments?","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50333026550033,"sku":"CIN098498383XVG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50369473347857,"sku":"CIN098498383XG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/098498383X.jpg?v=1750706197"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-stan-phelps.oembed","provider":"World of Books ","version":"1.0","type":"link"}