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Readers will be guided through the process of acquiring customers, retaining them through segmentation and management of the relationship, and targeting their most significant marketing efforts to the most profitable segments.  * Shows companies how to identify where they are in their own evolutionary process  * Outlines successes and failures of companies, including Sears, CIBC, AT\u0026amp;T\/Matrixx, Kodak, FedEx, and more","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49588829585681,"sku":"GOR005138118","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50206627561745,"sku":"GOR012297844","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471643424.jpg?v=1751434861"},{"product_id":"breakthrough-customer-service-book-stanley-a-brown-9780471642329","title":"Breakthrough Customer Service","description":"Praise for Mike Russill, Vice-President, Retail, Sunoco Inc. Catherine Neville, President, Quality Management Institute Dan Plashkes, President, S\u0026amp;P Data Philip C. Brown, Senior Vice-President, Telebanking and Alternate Channels, Bank of Montreal Brenda Anderson, Executive Director, International Customer Service Association J.A. Sinex, III, Manager, Global Integrated Services Team, External Affairs, DuPont Breakthrough Customer Service Best Practices of Leaders in Customer Support \"An impressive array of experts and industry winners provide a virtual road map through the major changes necessary to achieve real breakthrough customer service. A must-read for those determined to make great customer service a competitive edge!\" \"Breakthrough Customer Service scores a direct hit on how to differentiate a business through strategic customer service.\" \"If companies implemented just a few of the great ideas found in this book, they would enjoy world-class leadership positions not only in their own industry, but across all industries.\" \"A stimulating look across industries and channels, the way customers actually experience service, and a very useful way to identify breakthrough opportunities.\" \"A great management tool, it provides real-world examples and effective solutions that can be applied to your business.\" \"This book is must reading for companies that want to be more competitive. 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