{"title":"Stephen Grove","description":null,"products":[{"product_id":"services-marketing-interactive-approach-book-raymond-fisk-9781285057132","title":"Services Marketing Interactive Approach","description":"Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50096920133905,"sku":"CIN1285057139VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50129754128657,"sku":"CIN1285057139A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50247942242577,"sku":"CIN1285057139G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1285057139.jpg?v=1751239917"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-stephen-grove.oembed","provider":"World of Books ","version":"1.0","type":"link"}