{"title":"Stephen Holloway","description":null,"products":[{"product_id":"straight-and-level-book-stephen-holloway-9780754619307","title":"Straight and Level","description":"Airline operating profits are well known to be volatile, and the global industry aggregate figures conceal wide differences in performance between carriers. The fundamental reasons for the poor performance of the industry as a whole were in the early 1990's that output ran too far ahead of demand, and the yield earned on output sold was insufficient to cover costs. In strategic context, this second edition uses a simple yet powerful model to explore linkages between the fundamentals of airline economics and the volatility of industry results at the operating level. Its five parts look in turn at strategic context, supply side, demand side, network management and a general conclusion. The author has updated, synthesised, and where appropriate, repackaged material from the first edition while at the same time adding new opening and concluding sections which link the economics at the heart of the book to strategy (part one) and to performance outcomes (part four). He has rewritten large portions of the text. The book explains how market liberalization and deregulation continue to provide new opportunities for airline executives to manage more actively the four elements in the model. He makes extensive use of examples of what is being done in practice. The book has been primarily written for those in middle and senior management positions within the airline industry, for executives and companies supplying the industry such as airframe, powerplant and avionics manufacturers, and for those in financial institutions. It should also be of value to students of air transport.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49532815048977,"sku":"CIN0754619303VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50363525562641,"sku":"CIN0754619303G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52723260457233,"sku":"GOR005459734","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0754619303.jpg?v=1750978421"},{"product_id":"straight-and-level-book-stephen-holloway-9780754672586","title":"Straight and Level","description":"This third edition of Straight and Level thoroughly updates the previous edition with extensive comments on recent industry developments and emerging business models. The discussion is illustrated by current examples drawn from all sectors of the industry and every region of the world. The fundamental structure of earlier editions, now widely used as a framework for air transport management courses, nonetheless remains unchanged. Part 1 of the book provides a strategic context within which to consider the industry's economics. Part 2 is built around a simple yet powerful model that relates operating revenue to operating cost; it examines the most important elements in demand and traffic, price and yield, output and unit cost. Part 3 probes more deeply into three critical aspects of capacity management: network management; fleet management; and revenue management. Part 4 concludes the book by exploring relationships between unit revenue, unit cost, yield, and load factor.  Straight and Level has been written primarily for masters-level students on aviation management courses. The book should also be useful to final year undergraduates wanting to prepare for more advanced study. Amongst practitioners, it will appeal to established managers moving from functional posts into general management. More broadly, anyone with knowledge of the airline industry who wants to gain a deeper understanding of its economics at a practical level and an insight into the reasons for its financial volatility should find the book of interest.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49578110189841,"sku":"GOR003326118","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49728080740625,"sku":"NGR9780754672586","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51423427199249,"sku":"CIN0754672581G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51818043441425,"sku":"GOR013110713","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52816597516561,"sku":"CIN0754672581VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53250112880913,"sku":"CIN0754672581A","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0754672581.jpg?v=1751424806"},{"product_id":"changing-planes-book-stephen-holloway-9781138615854","title":"Changing Planes","description":"Published in 1998. The airline Industry has always been dynamic, innovative and challenging. While the dynamism has in the past tended to arise on the production side, a torrent of change on the commercial side is being unleashed by regularity liberalization. The magnitude and rate of change are also greater than anything previously encountered in the industry.  This work is concerned with two distinct yet related transitions. The first is general, potentially affecting the strategic management of all types of company-notably, but not exclusively, in North America, Europe, Latin America, and parts of Asia. It is a transition to a new paradigm of strategic management in the growing number of airlines which participate in liberalized and increasingly competitive markets.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51224949424401,"sku":"NIN9781138615854","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52684719325457,"sku":"NLS9781138615854","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1138615854.jpg?v=1750951731"},{"product_id":"changing-planes-book-stephen-holloway-9781138615823","title":"Changing Planes","description":"Published in 1998. The airline Industry has always been dynamic, innovative and challenging. While the dynamism has in the past tended to arise on the production side, a torrent of change on the commercial side is being unleashed by regularity liberalization. The magnitude and rate of change are also greater than anything previously encountered in the industry.  This work is concerned with two distinct yet related transitions. The first is general, potentially affecting the strategic management of all types of company-notably, but not exclusively, in North America, Europe, Latin America, and parts of Asia. It is a transition to a new paradigm of strategic management in the growing number of airlines which participate in liberalized and increasingly competitive markets.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":53497998377233,"sku":"NLS9781138615823","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138615823.jpg?v=1777937052"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-stephen-holloway.oembed","provider":"World of Books ","version":"1.0","type":"link"}