{"title":"Steve Bromley","description":null,"products":[{"product_id":"building-user-research-teams-book-steve-bromley-9781670056849","title":"Building User Research Teams","description":"\u003cstrong\u003eStarting or growing a research team? Upgrade your UX Research and make successful products.\u003c\/strong\u003e\u003cbr\u003e\u003cp\u003eSuccessful products require good decisions. Good decisions need good information.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eUser researchers run robust and repeatable studies to find that information, but they need some tools and support to get started.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBuilding User Research Teams\u003c\/em\u003e is a step by step guide covering how to start a new UX research team.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLearn how to: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eConvince colleagues that user research is worthwhile\u003c\/li\u003e\n\u003cli\u003eBudget for and equip a research team\u003c\/li\u003e\n\u003cli\u003eCreate the templates and tools needed to run research\u003c\/li\u003e\n\u003cli\u003eRun studies that are impactful and accurate\u003c\/li\u003e\n\u003cli\u003eOptimise your research team's workflow\u003c\/li\u003e\n\u003cli\u003eGrow a research team long-term\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eThis book is useful for: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCompanies looking to hire their first researcher\u003c\/li\u003e\n\u003cli\u003eNew research leaders establishing a team\u003c\/li\u003e\n\u003cli\u003eIndependent researchers in companies looking to maximise their impact\u003c\/li\u003e\n\u003cli\u003eDesigners, product managers and UX professionals wanting to incorporate research best practice into their work\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWhat's in the book?\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBuilding User Research Teams is a practical guide covering how to build a research team of any size. It covers the whole journey, from convincing colleagues that they need a user research team, through to the development and implementation of the tools and processes needed, to running high quality studies and mapping the future development of a growing research team.\u003c\/p\u003e\u003cp\u003eIn the book, you will find out how to: \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePart 1 - Make the case for research\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn how research and design work together in product development\u003c\/li\u003e\n\u003cli\u003eExplain the benefits of research in business terms\u003c\/li\u003e\n\u003cli\u003eAvoid some common mistakes for new teams\u003c\/li\u003e\n\u003cli\u003eTechniques for educating companies about research\u003c\/li\u003e\n\u003cli\u003eMake friends with other disciplines\u003c\/li\u003e\n\u003cli\u003eCreate a budget for research\u003c\/li\u003e\n\u003cli\u003eSet research standards\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePart 2 - Build research capability\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSet up participant recruitment\u003c\/li\u003e\n\u003cli\u003eBuild a user research lab\u003c\/li\u003e\n\u003cli\u003eCreate a process for research\u003c\/li\u003e\n\u003cli\u003eCreate research templates\u003c\/li\u003e\n\u003cli\u003eStore team knowledge and research files\u003c\/li\u003e\n\u003cli\u003eMeet ethical and legal standards\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePart 3 - Run good research from the start\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDefine research objectives\u003c\/li\u003e\n\u003cli\u003ePlan research studies\u003c\/li\u003e\n\u003cli\u003eRun studies\u003c\/li\u003e\n\u003cli\u003eAnalyse research findings\u003c\/li\u003e\n\u003cli\u003eDebrief findings and run workshops\u003c\/li\u003e\n\u003cli\u003eContinually improve and iterate the research process\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePart 4 - Grow a research team long term\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to grow a team over time\u003c\/li\u003e\n\u003cli\u003eCreate a demand for research\u003c\/li\u003e\n\u003cli\u003eDevelop new research methods\u003c\/li\u003e\n\u003cli\u003eHire and develop researchers\u003c\/li\u003e\n\u003cli\u003eMake research collaborative\u003c\/li\u003e\n\u003cli\u003eBuild a research repository\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50478304788753,"sku":"CIN1670056848G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51045405458705,"sku":"NIN9781670056849","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1670056848.jpg?v=1751024491"},{"product_id":"how-to-be-a-games-user-researcher-book-steve-bromley-9798556962040","title":"How To Be A Games User Researcher","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53146727776529,"sku":"GOR014774607","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":53662401790225,"sku":"NIN9798556962040","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9798556962040.jpg?v=1771668520"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-steve-bromley.oembed","provider":"World of Books ","version":"1.0","type":"link"}