{"title":"Steve Charters","description":"","products":[{"product_id":"wine-and-society-book-steve-charters-9780750666350","title":"Wine and Society","description":"Wine is becoming increasingly popular in the Anglophone world and there are many books available which describe how and where it is made. However, none address the fundamental questions of different structures of production and how the consumer relates to the product – this book is the first to do just that.  Wine and Society: the cultural and social context of wine production and consumption looks at the relationship between wine production and marketing, focussing in consumer behaviour and cultural attitudes. Divided into four parts, it examines the context of wine production, the wine consumer and the social context of wine, discussing the following themes:  * That the core of wine production and consumption is shaped by historical, geographical and cultural factors. * Wine production – European and new world looking at the different kinds of producer and how the varying background of each shapes their perspective on what they produce * Terroir and appellations: why demarcation and sense of place became important, how they are used to achieve marketing differentiation, and the 'benefits’ (or otherwise) to the customer. * The contemporary wine consumer and lifestyle factors – looking at wine clubs, tourism, education, culture and literature * The politics and economics of wine – from supporting rural industries in France to protecting customers from deception and health risks.  Suitable for third year and post-graduate students of hospitality, wine (both in production and marketing), wine tourism, gastronomy and related courses, it encourages students to think critically about the issues raised by using real life case studies and examples from around the world, also including press releases and marketing campaigns.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50328957747473,"sku":"GOR008901520","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50363979399441,"sku":"CIN0750666358G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52045670646033,"sku":"CIN0750666358VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750666358.jpg?v=1750817521"},{"product_id":"routledge-handbook-of-wine-and-culture-book-steve-charters-9780367472900","title":"The Routledge Handbook of Wine and Culture","description":"This title was a prize winner at the OIV (International Organisation of Vine and Wine) Awards 2023.  The link between culture and wine reaches back into the earliest history of humanity. The Routledge Handbook of Wine and Culture brings together a newly comprehensive, interdisciplinary overview of contemporary research and thinking on how wine fits into the cultural frameworks of production, intermediation and consumption.  Bringing together many leading researchers engaged in studying these phenomena, it explores the different ways in which wine is constructed as a social artefact and how its representation and use acquire symbolic meaning. Wine can be analysed in different ways by varying disciplines involved in exploring wine and culture (anthropology, economics and business, geography, history and sociology, and as text). The Handbook uses these as lenses to consider how producers, intermediaries and consumers use and create cultural significance. Specifically, the work addresses the following: how wine relates to place, belief systems and accompanying rituals; how it may be used as a marker of the identity and mechanisms of civilising processes (often in conjunction with food and the arts); how its framing intersects with science and nature; the ideologies and power relations which arise around all these activities; and the relation of this to wine markets and public institutions.  This is essential reading for researchers and students in education for the wine industry and in the humanities and social sciences engaged in understanding patterns of human ingenuity and interaction, such as sociology, anthropology, economics, health, geography, business, tourism, cultural studies, food studies and history.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50698119381265,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50698121478417,"sku":"NGR9780367472900","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52152240013585,"sku":"NLS9780367472900","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53013789147409,"sku":"NIN9780367472900","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367472902.jpg?v=1751165452"},{"product_id":"business-of-champagne-book-steve-charters-9780415594400","title":"The Business of Champagne","description":"The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand – it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world.  This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of ‘place’ (identity and terroir and tourism), marketing the ‘myth’ of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives.  Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51116512936209,"sku":"NIN9780415594400","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52521948315921,"sku":"NLS9780415594400","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415594405.jpg?v=1750697455"},{"product_id":"routledge-handbook-of-wine-and-culture-book-steve-charters-9781032198071","title":"The Routledge Handbook of Wine and Culture","description":"This title was a prize winner at the OIV (International Organisation of Vine and Wine) Awards 2023.  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