{"title":"Steve Coomber","description":null,"products":[{"product_id":"where-do-all-the-paperclips-go-book-steve-coomber-9781841128016","title":"Where Do All the Paperclips Go?","description":"At last, a book about business that you'll actually want to read. Ever wondered how easy it is to fiddle your expenses, why you feel curiously ill at ease without your BlackBerry, or what the Japanese word 'Karoshi' means? Now you can find out. Forget endlessly surfing the web or wading through magazines. A few minutes with this book will save you an entire lunchtime looking for the answers to life's curious work-related conundrums. Where Do all The Paperclips Go? answers that and 127 other all-important questions. It has no graphs, matrices, formulas, dashboards or very long words to confuse you. Just instantly readable, memorable insights that will keep you coming back for more. And if you're too busy even to open the book, you'll be happy to learn that 'Karoshi' means 'death by overworking'.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49589455388945,"sku":"GOR003376467","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1841128015.jpg?v=1751154470"},{"product_id":"branding-book-steve-coomber-9781841124100","title":"Branding","description":"Fast track route to mastering brands and branding      Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand      Examples and lessons from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, including David Aaker, Philip Kotler, John Quelch, Al Ries and Ted Levitt      Includes a glossary of key concepts and a comprehensive resources guide      ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.      ExpressExec is organised into ten core subject areas making it easy to find the information you need:      01 Innovation    02 Enterprise    03 Strategy    04 Marketing    05 Finance    06 Operations and Technology    07 Organizations    08 Leading    09 People    10 Life and Work      ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51785477390609,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51785477521681,"sku":"GOR004442472","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781841124100.jpg?v=1751960449"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-steve-coomber.oembed","provider":"World of Books ","version":"1.0","type":"link"}