{"title":"Stuart Walesh","description":null,"products":[{"product_id":"introduction-to-creativity-and-innovation-for-engineers-global-edition-book-stuart-walesh-9781292159287","title":"Introduction to Creativity and Innovation for Engineers, Global Edition","description":"For courses in creativity and innovation for engineers.   Emphasising the Importance of Innovation and Creativity for Engineers   This first edition of Introduction to Creativity and Innovation for Engineers was primarily designed for engineering students interested in acquiring knowledge, skills, and attitudes (KSA) that will help them be more creative and innovative. While intended primarily for engineering students, the widely applicable principles, ideas, tools, and methods introduced will also be useful for practicing engineers and as well as members of other disciplines.   The text argues for a “whole-brain” approach to the study of engineering, using neuroscience as a foundation. While the left brain (logical and analytic) is essential to the study of engineering, the author believes that engineering students and practitioners will be more successful if they learn to also engage in more right brain processing (intuitive and emotional). Similarly, they should draw on knowledge of conscious and subconscious thinking and view the brain as a muscle that can be continuously strengthened.   Building on that “Neuroscience 101” foundation, the text prepares future and current engineers to work smarter–either as individuals or within teams and organisations–by generating and developing new ideas. The nine chapter structure uses clear objectives, many examples, and numerous exercises to explicate its methods, ultimately enabling students and practitioners to realise that they’re already capable of creative - innovative thinking. They only need to apply the 20 methods described in the book to unlock their brain’s natural capabilities and then produce creative-innovative results for their benefit and for the benefit of others.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49523261997329,"sku":"GOR013719362","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50484907802897,"sku":"CIN1292159286VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1292159286.jpg?v=1751176411"},{"product_id":"engineering-your-future-book-stuart-walesh-9780784404898","title":"Engineering Your Future","description":"Engineering Your Future, Second Edition is an essential career tool for engineering and technical students or young professionals. Stuart G. Walesh, drawing from his 35 years of experience, provides valuable advice and instruction crucial to success in today's work world. Providing the wisdom and insight of a mentor, Walesh covers such concepts as self-management, communication, interpersonal relationships, teamwork, project and total quality management, design, engineering economics, organizational structures, business accounting, law, ethics, consulting, and marketing. This completely revised edition includes references to useful websites, tips on preparation of graphics, an introduction to project management software, and a discussion of virtual organization. Other key changes include a section on applying codes of ethics, a discussion of qualifications-based and fee-based selection of design professionals, and an updated treatment of the changing workplace. Engineering Your Future, Second Edition, is designed to supplement the technical preparation of engineers and other technical professionals.  The non-technical focus of this book supports the Accreditation Board for Engineering and Technology's (ABET's) Engineering Criteria 2000. Exercises at the end of the chapters help students review what they have learned and put it into practice.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49937416585489,"sku":"CIN0784404895G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50405981585681,"sku":"CIN0784404895VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0784404895.jpg?v=1751139062"},{"product_id":"introduction-to-creativity-and-innovation-for-engineers-book-stuart-walesh-9780133587074","title":"Introduction to Creativity and Innovation for Engineers","description":"For courses in creativity and innovation for engineers.     Emphasizing the Importance of Innovation and Creativity for Engineers   This first edition of Introduction to Creativity and Innovation for Engineerswas primarily designed for engineering students interested in acquiring knowledge, skills, and attitudes (KSA) that will help them be more creative and innovative. While intended primarily for engineering students, the widely applicable principles, ideas, tools, and methods introduced will also be useful for practicing engineers and as well as members of other disciplines.       The text argues for a “whole-brain” approach to the study of engineering, using neuroscience as a foundation. While the left brain (logical and analytic) is essential to the study of engineering, the author believes that engineering students and practitioners will be more successful if they learn to also engage in more right brain processing (intuitive and emotional). Similarly, they should draw on knowledge of conscious and subconscious thinking and view the brain as a muscle that can be continuously strengthened.       Building on that “Neuroscience 101” foundation, the text prepares future and current engineers to work smarter—either as individuals or within teams and organizations—by generating and developing new ideas. The nine chapter structure uses clear objectives, many examples, and numerous exercises to explicate its methods, ultimately enabling students and practitioners to realize that they’re already capable of creative - innovative thinking. They only need to apply the 20 methods described in the book to unlock their brain’s natural capabilities and then produce creative-innovative results for their benefit and for the benefit of others.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50146291286289,"sku":"CIN013358707XG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/013358707X.jpg?v=1769681977"},{"product_id":"engineering-your-future-book-stuart-g-walesh-9780470900444","title":"Engineering Your Future","description":"Round out your technical engineering abilities with the business know-how you need to succeed   Technical competency, the \"hard side\" of engineering and other technical professions, is necessary but not sufficient for success in business. Young engineers must also develop nontechnical or \"soft-side\" competencies like communication, marketing, ethics, business accounting, and law and management in order to fully realize their potential in the workplace.   This updated edition of Engineering Your Future is the go-to resource on the nontechnical aspects of professional practice for engineering students and young technical professionals alike. The content is explicitly linked to current efforts in the reform of engineering education including ABET's Engineering Criteria 2000, ASCE's Body of Knowledge, and those being undertaken by AAEE, AIChE and ASME. The book treats essential nontechnical topics you'll encounter in your career, like self-management, interpersonal relationships, teamwork, project and total quality management, design, construction, manufacturing, engineering economics, organizational structures, business accounting, and much more. Features new to this revised edition include:     A stronger emphasis on management and leadership A focus on personal growth and developing relationships Expanded treatment of project management Coverage of how to develop a quality culture and ways to encourage creative and innovative thinking A discussion of how the results of design, the root of engineering, come to fruition in constructing and manufacturing, the fruit of engineering New information on accounting principles that can be used in your career-long financial planning An in-depth treatment of how engineering students and young practitioners can and should anticipate, participate in, and ultimately effect change   If you're a student or young practitioner starting your engineering career, Engineering Your Future is essential reading.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50292915372305,"sku":"CIN047090044XVG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50930418614545,"sku":"CIN047090044XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51002697023761,"sku":"NIN9780470900444","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/047090044X.jpg?v=1775124127"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-stuart-walesh.oembed","provider":"World of Books ","version":"1.0","type":"link"}