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Observing performances online, in concert, and even through the use of holographic performers, Kim offers readers a step-by-step guide through the K-pop industry's variegated efforts to diversify media platforms as a way of reaching a wider global network of music consumers. In an era when digital technology inserts itself into nearly all social relationships, Kim reveals how \"what is live\" becomes a question of how we exist as increasingly mediated subjects, fragmented and isolated by technological wonders while also longing for a sense of belonging and being alive through an interactive mode of exchange we often call \"live.\"","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49541665784081,"sku":"GOR011203392","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49598367924497,"sku":"GOR013220206","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50379373904145,"sku":"CIN150360599XG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51031215178001,"sku":"NIN9781503605992","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/150360599X.jpg?v=1757413911"},{"product_id":"surviving-squid-game-book-suk-young-kim-9781493072729","title":"Surviving Squid Game","description":"The “British Invasion” ushered in by the Beatles in the 1960s is but a spark next to the bonfire that is the inferno of South Korean culture now consuming audiences around the world. From K-pop bands like BTS headlining at the United Nations to the wellness industry’s obsession with kimchi's probiotic benefits, Korea is everywhere. Topping this greatest hits chart is Squid Game, a genre-bending Netflix series that has ignited social media platforms and inspired fascinated devotion across the world.  The seeds for a deep collaborative relationship between Netflix and K-drama had been sown long before the phenomenal success of Squid Game, but what particular social conditions allowed for this show to speak viscerally to global audiences today as the most-watched drama in ninety countries? In Way Ahead of Squid Game, scholar of Korean pop culture Suk-Young Kim throws back the curtain to reveal the multiple factors accounting for the global dominance of K-culture. It investigates the origins, manifestations, and future prospects for this cultural juggernaut, making it essential reading for both content creators and fans of Korean culture across all media.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49747266306321,"sku":"NGR9781493072729","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1493072722.jpg?v=1751210849"},{"product_id":"dmz-crossing-book-suk-young-kim-9780231164825","title":"DMZ Crossing","description":"The Korean demilitarized zone might be among the most heavily guarded places on earth, but it also provides passage for thousands of defectors, spies, political emissaries, war prisoners, activists, tourists, and others testing the limits of Korean division. This book focuses on a diverse selection of inter-Korean border crossers and the citizenship they acquire based on emotional affiliation rather than constitutional delineation. Using their physical bodies and emotions as optimal frontiers, these individuals resist the state's right to draw geopolitical borders and define their national identity.  Drawing on sources that range from North Korean documentary films, museum exhibitions, and theater productions to protester perspectives and interviews with South Korean officials and activists, this volume recasts the history of Korean division and draws a much more nuanced portrait of the region's Cold War legacies. The book ultimately helps readers conceive of the DMZ as a dynamic summation of personalized experiences rather than as a fixed site of historical significance.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50347095654673,"sku":"CIN0231164823VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0231164823.jpg?v=1751228233"},{"product_id":"cambridge-companion-to-k-pop-book-suk-young-kim-9781108940030","title":"The Cambridge Companion to K-Pop","description":"How did Korea with a relatively small-scale music industry come to create a vibrant pop culture scene that would enthrall not only young Asian fans but also global audiences from diverse racial and generational backgrounds? From idol training to fan engagement, from studio recording to mastering choreographic sequences, what are the steps that go into the actual production and promotion of K-pop? And how can we account for K-pop's global presence within the rapidly changing media environment and consumerist culture in the new millennium? As an informed guide for finding answers to these questions, The Cambridge Companion to K-Pop probes the complexities of K-pop as both a music industry and a transnational cultural scene. It investigates the meteoric ascent of K-pop against the backdrop of increasing global connectivity wherein a distinctive model of production and consumption is closely associated with creativity and futurity.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":50698512630033,"sku":"NGR9781108940030","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51020242026769,"sku":"NIN9781108940030","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51797338882321,"sku":"GOR014403637","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/110894003X.jpg?v=1750823094"},{"product_id":"cambridge-companion-to-k-pop-book-suk-young-kim-9781108837057","title":"The Cambridge Companion to K-Pop","description":"How did Korea with a relatively small-scale music industry come to create a vibrant pop culture scene that would enthrall not only young Asian fans but also global audiences from diverse racial and generational backgrounds? 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Combining a close reading of North Korean state media with original interviews with defectors, Kim explores how the tensions between millennial North Korea and North Korean millennials leads to a more nuanced understanding of a fractured and fragmented society that has been frequently perceived as an unchanging, monolithic entity.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51031444848913,"sku":"NIN9781503640870","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":52111003156753,"sku":"NGR9781503640870","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1503640876.jpg?v=1757416449"},{"product_id":"millennial-north-korea-book-suk-young-kim-9781503614918","title":"Millennial North Korea","description":"North Korea may be known as the world's most secluded society, but it too has witnessed the rapid rise of new media technologies in the new millennium, including the introduction of a 3G cell phone network in 2008. 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