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All depends on how emotions are interpreted, that is, translated in “words” or in “facts”, in any case in “signs”. Semiotic reflection on emotions and their interpretation\/translation is thus of essential importance. An adequate understanding of emotional phenomena and their complexities calls for different views which together reveal and illustrate inconsistencies in our modern life.\u003c\/p\u003e\u003cp\u003eThe contributors argue that an investigation of types of emotional translation – linguistic and non- linguistic, audio-visual, theatrical, literary, racial, legal, architectural, political, and so forth – can contribute to a better understanding of emotions and how they are exploited to engender injustice, unfairness, absurdity in contemporary life. 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Collectively, the book provides a powerful sign theory useful to investigate how things work, their sense, and meaning. The expanding global world is our social reality, supported and generated in, with and by signs, verbal and nonverbal. Interconnectivity in the sign network is a destiny for life, not only the human but life on the planet overall. This book explains an expression that circulates in everyday language: ‘materialism’. Misunderstandings and disagreements abound regarding its use and meaning, even in special languages—like those of politics or the human sciences concerned with sociohistorical reality under its different aspects. In response, this collection outlines a materialistic approach to problems relevant to signs and society, both contemporary and historical, building towards a scientifically-based materialistic semiotics. 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Semioethics, which names a new trend in sign and language studies ideated with Augusto Ponzio in the 1980s, highlights the relation between signs and values with a special interest in the I-other entanglement at the origin of sociality, in dialogical co-implication among bodies, the alterity dimension of semiosis, all of which call for listening, critique, creativity, caring, and responsibility. Her recent books: \u003cem\u003eSenza ripari. Segni, differenze, estraneità \u003c\/em\u003e(2021); \u003cem\u003eOltre il significato \u003c\/em\u003e(2023); \u003cem\u003eSemioetica \u003c\/em\u003e(with A. Ponzio, 2024); \u003cem\u003eOn the Past, Present and Future of Semioethics \u003c\/em\u003e(with S. 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The dialogue is organized around key chapters in Petrilli’s career, exploring the influences of such scholars as Peirce and Bakhtin, the collaborations with Sebeok and Eco, and the efforts in revitalizing the work of Victoria Welby. 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Different dimensions of the relation between sign, self and social reality are investigated, interrogating the ethical complexities of self-other relationships and addressing systemic inequalities that perpetuate conflict in a world ever more plagued by violence, conflict and war. Signs do not only represent reality but contribute to constructing it, modelling knowledge and experience, communication and human action. As social symptomatology, semioethics like ancient medical semeiotics (Hippocrates and Galen), is committed to interpreting signs of illness, intent on listening to the other and caring for the health of life and communication. The introduction to this book outlines the basics of semioethics as a theoretical orientation and instrument of analysis for the challenges of our day. 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