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The book strips away the usual dreamy calls to \"pursue your passion,\" supplying the kind of candid, real-world advice readers truly need, such as how to: gauge whether you have the qualities required to succeed; prepare for drastic culture shock; build a business plan that works; focus on providing market solutions; choose partners, advisers, and employees wisely; promote your business on a shoestring budget; protect your company and yourself; and, make the most of bootstrap financing. 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