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Proposes an expanded model of mobile application context    Explores mobile social software as an Information and Communications Technology (ICT)    Discusses the effect of context on mobile usability         Through empirical study, the book tests a number of hypotheses on the use of software implementation technology and location context in mobile applications. It introduces Reusable End-User Customization (REUC)—a technique that allows users to adapt the layout of Web pages and automatically reapplies those preferences on subsequent visits. 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