{"title":"Tarek Riman","description":null,"products":[{"product_id":"secret-to-capitalizing-on-analytics-book-tarek-riman-9781796616194","title":"The Secret to Capitalizing on Analytics","description":"The Secret to Capitalizing on Analytics' purpose is to help start-ups, students, beginners and entrepreneurs understand how to use data to optimize and improve their business and marketing strategy. \u003cp\u003e\u003c\/p\u003eAll businesses today, no matter what their size, need to know how their website is performing. Without analytics, there is no way for a company to know how its website is performing in terms of attracting, informing and converting visitors. In this book, you will learn how to get started with Google Analytics and how to set it up for optimal tracking. \u003cp\u003e\u003c\/p\u003eYou will also learn to assess which marketing campaigns bring the best traffic to your website, which pages on your website are the most popular and how to extract information about your visitors. Information such as location, interests, age, behaviours and more so you can better understand your web traffic and capitalize on your marketing. You will also learn how to capitalize on the different trends and tools that are available. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhat has been added in the 3rd edition: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eGoogle Analytics in Business\u003c\/li\u003e\n\u003cli\u003eUniversal Analytics new setup process\u003c\/li\u003e\n\u003cli\u003eUpdate to the permissions of Google Analytics\u003c\/li\u003e\n\u003cli\u003eGA 4 structure \u003c\/li\u003e\n\u003cli\u003eGoogle Analytics 4 Overview\u003c\/li\u003e\n\u003cli\u003eGA 4 - Navigation pane - Reports\u003c\/li\u003e\n\u003cli\u003eGA 4 - Exploration\u003c\/li\u003e\n\u003cli\u003eGA 4 - Advertisement reports\u003c\/li\u003e\n\u003cli\u003eGA 4 - Configure\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eSection 1: Introduction To Web Analytics\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eAn Introduction\u003c\/li\u003e\n\u003cli\u003eReasons To Master Google Analytics\u003c\/li\u003e\n\u003cli\u003eThe Importance Of Analytics In Today's Market\u003c\/li\u003e\n\u003cli\u003eWhy Is Analytics Important For Businesses?\u003c\/li\u003e\n\u003cli\u003eAnalytics And Behaviours\u003c\/li\u003e\n\u003cli\u003eThe Method\u003c\/li\u003e\n\u003cli\u003eImportant Web Trends And Analytics Tools\u003c\/li\u003e\n\u003cli\u003eAre You Taking Full Advantage Of Data \u0026amp; Analytics?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eSection 2: Digital Marketing\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eIntro To Digital Channels\u003c\/li\u003e\n\u003cli\u003eThings You Need To Know About Digital Marketing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eSection 3: Introduction To Google Analytics \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eGetting Started With Google Analytics\u003c\/li\u003e\n\u003cli\u003eSuccess In Ga Requires 3 Steps\u003c\/li\u003e\n\u003cli\u003eGoogle Analytics Site Structure\u003c\/li\u003e\n\u003cli\u003eThe Ga Setup\u003c\/li\u003e\n\u003cli\u003eGoogle Tag Manager\u003c\/li\u003e\n\u003cli\u003eGoogle Analytics Important Terms\u003c\/li\u003e\n\u003cli\u003eGoogle Analytics Admin\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eSection 4: Google Analytics 4.0\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eIntroduction To GA 4\u003c\/li\u003e\n\u003cli\u003eWhat Is New About GA 4.0\u003c\/li\u003e\n\u003cli\u003eGA 4.0 And Sem 101\u003c\/li\u003e\n\u003cli\u003eSetting Up GA 4.0\u003c\/li\u003e\n\u003cli\u003ePermissions In GA 4\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eSection 5: Universal Analytics Reports\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eDigital Marketing Analytics Reports.\u003c\/li\u003e\n\u003cli\u003eThe Audience Report\u003c\/li\u003e\n\u003cli\u003eThe Acquisition Report\u003c\/li\u003e\n\u003cli\u003eThe Behaviour Report\u003c\/li\u003e\n\u003cli\u003eThe Conversion Report\u003c\/li\u003e\n\u003cli\u003eReporting With Your Business In Mind\u003c\/li\u003e\n\u003cli\u003eSegment\u003c\/li\u003e\n\u003cli\u003eWeb Analytics Metrics Businesses Should Pay Attention To\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eChapter 6 - GA 4 Reports\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eGA 4 Structure\u003c\/li\u003e\n\u003cli\u003eGoogle Analytics 4 Overview\u003c\/li\u003e\n\u003cli\u003eNavigation Pane - Reports \u003c\/li\u003e\n\u003cli\u003eExploration\u003c\/li\u003e\n\u003cli\u003eAdvertisement Reports\u003c\/li\u003e\n\u003cli\u003eConfigure \u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eChapter 7 - Analytics Integration\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eDashboarding\u003c\/li\u003e\n\u003cli\u003eGoogle Analytics \u0026amp; 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