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This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today--but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi's music marketing practices in particular had on other brands, the advertising industry, and popular music itself?\u003cbr\u003e\u003cbr\u003e\u003ci\u003eSoda Goes Pop\u003c\/i\u003e investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi's longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company's most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi's marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eSoda Goes Pop\u003c\/i\u003e is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. 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Its plain-language approach provides step-by-step coverage and guidance of the implementation, metrics, and dynamics of an effective kanban system based on proven reliable methods honed through years of implementation experience within manufacturing and non-manufacturing environments. By focusing on a case study of a manufacturing company trying to create and maintain continuous flow in their value stream. Vatalaro and Taylor show the reader how to construct their own kanban process, from beginning to end.This book carefully identifies and explains each of the components of a kanban system within the context of pull production. 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