{"title":"Tess Whitty","description":null,"products":[{"product_id":"marketing-cookbook-for-translators-book-tess-whitty-9781502507792","title":"Marketing Cookbook for Translators","description":"A must-have for high-aiming translators Tess Whitty's 'Marketing Cookbook For Translators' is a simple and easy to follow guide that ensures any translator reading it will not get lost in the crowd. Whitty, herself a translator, shares over ten years of her experience, where she rose from being just-another-one to a renowned successful translator with a thriving business. The book, written in a friendly cookbook manner explores various aspects of marketing like pantry, the basic assessment of requirements; appetizers, where she lays stress on the ways to plan marketing; main course, where the big guns come out: finding clients and winning over them, and retaining the existing ones with the best marketing practices. She even goes a step ahead and suggests the pricing models and effective marketing techniques commonly in use to give the reader a better picture on how marketing works. The book starts by giving an introductory perspective of marketing so that the newbies get an insight of the basic functioning. That way, they are prepared for the subsequent chapters which form the crux. Whitty turns the complex process of marketing which even the professionals find exhaustive into simple steps which are clear and action oriented. Learning from others' experience is a big step towards success. Having this book is strongly recommended whether you are a translator just starting out or an already established one.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49540154392849,"sku":"GOR006866212","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49641849618705,"sku":"GOR012237073","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50229751546129,"sku":"CIN150250779XG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51031514186001,"sku":"NIN9781502507792","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/150250779X.jpg?v=1751211222"},{"product_id":"marketing-tips-for-translators-book-tess-whitty-9781543149715","title":"Marketing Tips for Translators","description":"Wonder how other freelance translators market their businesses? Effective marketing - of yourself, of your business - can help you reach the next level of success. The ideas and tools explored in this book have produced positive results for translators at every stage in the game and they will for you too. Each section of this book is adapted from a podcast interview with an established translator or other professional. I started my website and podcast Marketing Tips for Translators to connect with and share information the international translation community. We have many issues and concerns in common and the podcast is a meeting ground of sorts for those of us who spend a lot of time alone working on documents. The chapters in this book will help you discover the inspiration you need to market your translation services in an efficient way, as well as fresh ideas about productivity and tools for organizing your time and workday. We'll also cover proven methods and systems for marketing to your ideal potential clients, and strategies for maintaining a continuous marketing plan for finding new clients, keeping your existing clients, and getting the word out about your translation services. We'll show you how to get clients to find you, instead of you trying to find them.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49796728226065,"sku":"CIN1543149715G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51036012773649,"sku":"NIN9781543149715","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52718384414993,"sku":"GOR014595542","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1543149715.jpg?v=1750798258"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-tess-whitty.oembed","provider":"World of Books ","version":"1.0","type":"link"}